What is price skimming?

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Question:
What is price skimming?

1.Setting an initially high price which falls as competitors enter the market.

2.Setting a high price which consumers perceive as indicating high quality.

3.Setting a low price to "Skim off" a large number of consumers.

4.Quality.

More MCQS Questions and answers

  1. A marketing information system (MIS) caters to the needs of _________
  2. Being ______________ one cannot taste, touch, see, hear, smell or use services like physical products;
  3. Customers are showing greater price sensitivity in their search for _____
  4. Demographic segmentation refers to.
  5. E- marketing is a part of _______
  6. In selling concept, maximization of project of the firm is done through ______
  7. In the traditional ______________ concept , the main strategy of the company is to find customers for the product, manufactured by them and somehow convince the customer into buying this product.
  8. In ______ stage , a product is well established in the market.
  9. In _______ segmentation , buyers are divided into different groups on the basis of life style or personality and values.
  10. M P R stands for:
  11. Marketing is both an "art" and a "science" there is constant tension between the formulated side of marketing and the ____ side.
  12. Maslow's need hierarchy theory deals with _______ levels.
  13. Re-marketing is related with creating demand for _____
  14. Social marketing is used as an instrument to achieve the goals of __________
  15. Some companies are now switching from being product- centered to being more ______ centered.
  16. Super market is also known as ______
  17. Testing before launching a product is known as _____
  18. The best channel of distribution for vacuum cleaner is ______
  19. The emotional attachment of a customer towards a brand is known as ______
  20. The only revenue producing element in the marketing mix is.
  21. The practice of using the established brand names of two different companies on the same product is termed as _______
  22. The process of finding and creating new uses or satisfactions for an existing product is known as _____
  23. The process of introducing higher quality products by a manufacturer is called _______
  24. The task of any business is to deliver ______ at a profit.
  25. The technique of using the social network on the internet to create the brand image is called as ______
  26. The term Meta marketing was first used by __________
  27. these are _____ elements of promotion mix.
  28. Transportion belongs to ______ function of marketing.
  29. What is price skimming?
  30. When a consumer decides to buy without much logical thinking, his decision is said to be ______
  31. When a firm practices ____ concept, all its activities are directed to satisfy the consumer.
  32. When organization in the same level of a channel work on a co-operative basis , it is known as _____
  33. Which of the following is not included in the function of physical supply:
  34. Which of the following is not part of demographic segmentation?
  35. Which of the following reflects the marketing concept philosophy?
  36. ____ is a broad range of activities concerned with efficient movement of finished goods from the end of the production line to the consumer.
  37. _____ is the next stage of market segmentation.
  38. _____ is the oral presentation in a conversation with one or more prospective buyers for the purpose of making sales.
  39. ______ environment consists of the factors like inflation rate, interest rate and unemployment.
  40. ______ is the marketing and financial value associated with a brand's strength in a market.
  41. ______ marketing means serving a small market not Served by competitions.
  42. _______ is the process of creating an image for a product in the minds of targeted customers.
  43. _______ price refers to the high initial price charged when a new product is introduced in the market.
  44. ________ advertisement is a small, graphic links placed on a web page.
  45. ________ is aimed at encouraging renewed use of a product in which market interest has declined.
  46. _________ advertisement is used at the time of introducing a new product in the market.
  47. _________ is an attempt to reduce the demand for consumption of a specific product or service on a permanent or temporary basis.
  48. _________ is the practice of charging a low price right down from the beginning to stimulate the growth of the market.
  49. _________ motives are those which determine where or from whom products are purchased.
  50. __________ is the most common method used for pricing.
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