Core brand values should be predictable via________

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Question:
Core brand values should be predictable via________

1.Consistent messages

2.Conservative messages

3.Contradictory messages

4.Conflicting messages

Posted Date:-2022-01-03 14:13:29

More MCQS Questions and answers

  1. A specific position in a publication for which an advertiser is granted a permanent franchise is __________
  2. A ______________ is a B2B trading network that links a meticulous seller with its own trading partners
  3. An advertising that rate that does not include any discounts are _____________
  4. Communication with various internal and external publics to create a image for a product or corporation is _________
  5. NBC stands for ____________ National Broadcasting Company
  6. The Ad Council is ___________
  7. The first printed advertisements were single sheets printed on one side that nowadays would be called_________
  8. The period that begins with the early morning news shows and extends to 400 PM is known as_________
  9. The ____________ that is selected to communicate the product/service to clientele forms the promotional mix
  10. The_________ team develops the message strategy from the copy platform
  11. What refers to the portion of media exposure done in the home?
  12. Which medium is best depends entirely on the advertiser s objectives the creative needs the competitive challenge and the ______
  13. Which of the following is the first stage of the marketing communications planning process and analysis of four main environmental context in order to shape the detail of the plan? Context analysis
  14. _________ is the ability to reach prospective customers on a personal and intimate level
  15. ABC stands for __________ African Bureau of circulations
  16. Advertisements provide consumers with essential information about products and services including _______
  17. Advertisers can reach audiences in target geological areas by ____________
  18. Advertising agencies were first urbanized for and still serve the purpose of __________
  19. Advertising by a local merchant who sells directly to the customer is ________
  20. Advertising directly to consumers in newspapers was primarily popularized by ______________
  21. An advertisement appearing on two facing junior pages that occupies only part of each page is ___________
  22. An economy that relies on purchases of goods and services and on advertising to create a climate that encourages those purchases has been termed a __________
  23. An ______ is a long-format television commercial typically five minutes or longer
  24. Compensation to a salesperson agency et as a percent of their sales is known as_________
  25. Core brand values should be predictable via________
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  27. Degree to which a consumer purchases a certain brand without considering alternatives is ____________
  28. IMC is about?
  29. Letters folders reprints or other material sent through the mails directly to prospective purchases is____________
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  31. Newspaper Advertising Strengths
  32. Projecting the image of the company by taking up social causes for a long term benefit is done through
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  34. Television advertising that include a telephone numeral for ordering is an example of__________
  35. The E-commerce domain that involves business action initiated by the consumer and targeted to businesses is known as____________
  36. The key to the success of the typical advertising plan is that it contributes to ___________
  37. The over all objectives that a company wishes to accomplish through its marketing program is called___________
  38. The participation of two or more sponsors in a single broadcast program where each advertiser pays a proportionate share of the cost is called____________
  39. The product that reaches maturity and wide-scale acceptance enter the _______stage of advertising
  40. The product usefulness is recognized and its superiority over other brands has yet to be established in ______ stage of advertising
  41. The segmenting of mass-media audiences into smaller groups because of the diversity of media outlets is ___________
  42. These are written documents often urbanized by the Account Manager to provide media planners with relevant information necessary to select and buy media suitable to the campaign
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  48. Which television Network started selling advertising sponsors?
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