✔ Service contracts are also called ____ warranties.
1.Implied
2.Full
3.Extend
4.Limited
Posted Date:-2022-08-18 08:20:55
A business plan ________.
1.Is a document that outlines marketing strategies step by step
2.Identifies how a company will measure and control specific marketing strategies
3. Is another name for a marketing plan
4.Includes the decisions that guide the entire organization or its business units
Posted Date:-2022-08-18 07:59:24
A company using market share pricing has a _____ pricing objective.
1.Profit-oriented
2.Sales-oriented
3.Demand-oriented
4.Supply-oriented
Posted Date:-2022-08-18 08:12:13
A company with a differentiation strategy focuses on making its products or services ________.
1.Unique and special
2.Similar to its competitors
3. Familiar
4.Affordable
Posted Date:-2022-08-18 08:13:13
A company would most likely finance ________ using short-term sources.
1.Inventory
2.Buildings
3.Another company
4.Machinery
Posted Date:-2022-08-18 08:14:22
A ________ is a group of people who would be interested in buying a given product or service.
1.Consumer
2.Market
3.Shopper
4.Target
Posted Date:-2022-08-18 08:07:43
A ________ is a multicultural top team in which all but one member come from the same background.
1.Bicultural group
2.Homogeneous group
3.Multicultural group
4.Token group
Posted Date:-2022-08-18 08:10:03
A ________ is defined as a network of value-creating activities.
1.Value chain
2.Supply chain
3.Value delivery system
4.None of the above
Posted Date:-2022-08-18 08:11:05
A ________ is drawn on a financial institution and is payable upon demand.
1.Promissory note
2.Check
3.Deed
4.Letter of credit
Posted Date:-2022-08-18 08:08:43
A(n) _____ provides software and a network that connects businesses within an industry.
1.Electronic exchange
2.Cybermall
3.GSM
4.Online community
Posted Date:-2022-08-18 08:18:50
A(n) ________, in which the highest bidder wins, is the most common form of auction.
1.English auction
2.Dutch Internet auction
3.Japanese auction
4. None of these
Posted Date:-2022-08-18 07:57:58
An online b2b transaction uses a(n) _____ network to exchange information on the web.
1.B2B
2.Choice
3.Fear
4.EDI
Posted Date:-2022-08-18 07:08:05
Backorders ____.
1.Result from lost sales
2.Have little financial impact
3.May occur as a result of a stockout
4.Force a customer to purchase elsewhere
Posted Date:-2022-08-18 07:09:11
Backorders ____.
1.Result from lost sales
2.Have little financial impact
3.May occur as a result of a stockout
4.Force a customer to purchase elsewhere
Posted Date:-2022-08-18 08:34:53
Credit cards are usually based on a(n) ____ account system.
1.Installment
2.Open charge
3.Revolving
4. A selective
Posted Date:-2022-08-18 08:04:34
Customer share is sometimes referred to as _____.
1.Wallet
2.Stock
3.Cost
4.Distribution
Posted Date:-2022-08-18 08:05:18
Employees apply their individual efforts in a ______ to fulfill a common purpose.
1.Coordinated Effort
2.Unity of Command
3.Division of Labor
4.Delegation
Posted Date:-2022-08-18 08:01:37
In a market with _______________, there are many firms providing differentiated products.
1.Pure competition
2.Oligopolistic competition
3.Monopolistic competition
4.A duopoly
Posted Date:-2022-08-18 07:56:38
Service contracts are also called ____ warranties.
1.Implied
2.Full
3.Extend
4.Limited
Posted Date:-2022-08-18 07:04:10
Walmart's practice of using a ________ strategy is designed to promise ultimate value to consumers.
1.Yield management pricing
2.Price leadership
3.Penetration pricing
4.Value pricing or everyday low pricing​ (EDLP)
Posted Date:-2022-08-18 07:24:27
Walmart.com is an example of a ________ retailer.
1.Brick-and-mortar
2.Click-only
3.Bricks-and-clicks
4.Click-and-flip
Posted Date:-2022-08-18 07:10:32
___ is the overall goal of mbo.
1.Motivate subordinates.
2.Motivating employees
3.Objective
4.Operational goal
Posted Date:-2022-08-18 08:00:33
________ are the most common price promotion.
1.Rebates
2.Merchandising allowances
3.Coupons
4.Contests and sweepstakes
Posted Date:-2022-08-18 08:03:03
________ has the highest cost per contact with each customer.
1.Direct marketing
2.Advertising
3.Mass marketing
4.Personal selling
Posted Date:-2022-08-18 08:06:34
________________ is the money a company generates through the sale of products and services.
1.Revenue
2.Profit
3.Competitive advantage
4.None of the above
Posted Date:-2022-08-18 08:15:17