SEO/Onilne Marketing Interview Question and Answer for freshers/SEO Onilne Marketing Interview Questions and Answers for Freshers & Experienced

How has Hummingbird changed the landscape of search?

Released in 2013, Hummingbird has helped to make search contextual, moving us away from the strict adherence to keywords toward understanding a searcher’s intent.

Posted Date:- 2022-06-25 06:46:23

Which are the major Google updates that have impacted SEO?

Panda and Penguin were the two most significant Google updates, although the search giant is constantly making changes to its search algorithm. Panda was introduced in 2011 and targeted poor quality content. The Penguin update was released in 2012 and targeted spammy link building techniques. Both are regularly updated by Google.

Posted Date:- 2022-06-25 06:45:34

What is a link audit and why should you do one?

A link audit is basically an audit of the links that point to your website, the backlinks. SEO experts to link audits prior to doing a link building campaign, but also to make sure external links are of the quality you want to help with SEO.

Posted Date:- 2022-06-25 06:44:20

Why do you need to know about backlinks to competitors’ websites?

A competitor backlink analysis aids in the development of a digital strategy for your page and enables you to: Assess your industry's competitiveness. You can assess how well your rivals perform and develop parameters for what you're doing to compete with them by studying competition websites.

Posted Date:- 2022-06-25 06:43:33

What are rich snippets?

Rich snippets are the featured text that appears at the top of the organic search results, in a box, and sometimes with an image. Webmasters can use structured data to mark up content so that search engines can easily identify the type of content and deliver it as a rich snippet. Rich snippets are not part of SEO, but if used, they can deliver better results on the SERPs.

Posted Date:- 2022-06-25 06:42:16

What is Google’s preferred method of configuring a mobile site?

Google likes responsive web design when it comes to mobile websites.

Posted Date:- 2022-06-25 06:40:50

Which Webmaster tool do you use and why?

Google Webmaster Tools is a set of Search Engine Optimization (SEO) tools provided by Google to help you manage your site's visibility in Google Search results. They are now grouped and kept within Google Search Console, and they give you all the information you need to boost your search ranking.

Posted Date:- 2022-06-25 06:39:15

How have you dealt with link penalties?

We hope you haven’t had any link penalties slapped on you by Google due to your SEO efforts, and you might want to make that clear to your interviewer! Then address the steps you’ve taken to find bad links, and either fix them if you can or to disavow those you can’t.

Posted Date:- 2022-06-25 06:38:42

Explain Image Alt Text.

An image alt tag, also known as alt attribute and alt description, describes an image on a web page. It is an HTML attribute applied to image tags and visible on the page itself. Search engines cannot interpret images, however, an image alt text provides a text alternative that can be read by search engines. Images with properly optimized alt text can positively impact a page ranking.

Posted Date:- 2022-06-25 06:37:13

What is a canonical issue?

Canonical issues are most frequent when a webpage/website has many URLs that contain the same or comparable information. A lack of correct redirects frequently causes them, but they can also be created by ecommerce search criteria and syndicating or distributing material on several sites. For example, and

Posted Date:- 2022-06-25 06:35:59

What is keyword stemming and why does it matter?

Keyword stemming is adding on to the stem of a word. For example, if the word interview was your stem, variations could be interviewing, interviewer, interviews. Using keyword stemming helps you to use more relevant keywords on a webpage without keyword stuffing or ending up with content that reads poorly.

Posted Date:- 2022-06-25 06:34:44

Which SEO analytics don’t get enough attention, in your opinion?

As per the question above, you’ll answer this based on your own experience. It might be that there are features of Google Analytics that many people don’t know how to use, or that people get caught up in the details and forget to look at the big picture, or perhaps they neglect to align analytics to the SEO strategy.

Posted Date:- 2022-06-25 06:33:49

What training do you have as an SEO analyst or specialist?

This is a question only you can answer, but be prepared to answer it in a way that emphasizes your experience and any advanced SEO training you’ve done.

Posted Date:- 2022-06-25 06:32:07

What qualities are required in order to be effective in an SEO role, in your opinion?

This is a question requiring a subjective answer, but you might want to think through all of the different skill sets required to be good at this kind of job. An SEO professional must have good research skills, for one thing, as well as strong analytical skills. An ability to spot trends and adapt to change is also important. As you think through the answer to this SEO interview question, consider your own strengths as an SEO professional.

Posted Date:- 2022-06-25 06:31:01

What are some black hat SEO practices to avoid?

Ideally, you won’t interview with an organization that condones any black hat SEO practices, but it might be a trick question to make sure you wouldn’t use them either. Cloaking, keyword stuffing, copying content from another site, exchanging or trading links, buying links, hiding text, and using a link farm are all underhanded techniques frowned upon—and penalized—by Google.

Posted Date:- 2022-06-25 06:28:23

What is on-page vs off-page SEO?

On-page SEO includes the factors you can control, such as keywords, content, page structure, internal linking, load time, etc. Off-page SEO includes those factors you can’t control, such as backlinks.

Posted Date:- 2022-06-25 06:27:36

Which SEO factors are not in your control?

The biggest SEO factor not in your control is Google! How exactly Google ranks websites is unknown. The company does not make public the search algorithms it uses, although SEO professionals have determined the best practices we adhere to in order to achieve results. However, Google doesn’t like young domains that aren’t yet tried-and-true, and you can’t control that if you’re launching a new site. Nor can you force people to link to your site, share your content, spend more time on your site, or come back to your site for another visit. Google looks favorably on all of these factors and ideally a marketing department is working hard to create content and user experiences that will make these happen, but these factors are beyond the control of the SEO person.

Posted Date:- 2022-06-25 06:26:53

How can you do SEO for a video?

Videos are growing increasingly popular on the web, which can improve SEO if the videos produced get attention and therefore share and backlinks. But to get the video seen can require SEO to get it found, and Google can’t watch a video. It needs the same types of information required for text-based pages to rank a video. Including the transcript as a text is an easy way to do SEO for a video because search engines can crawl the text. In addition, the same attention should be paid to keywords, page titles, and descriptions.

Posted Date:- 2022-06-25 06:24:21

What method do you use to redirect a page?

In general, 301, 302, and Meta Refresh are the three most widely used redirects.

Meta Refresh,

301, "Moved Permanently"—recommended for SEO

302, "Found" or "Moved Temporarily."

Posted Date:- 2022-06-25 06:22:22

What is link building and why does it matter?

Google exists to serve the searcher. That means Google is constantly trying to determine which results are most relevant to any given searcher and any given time. In addition to relevance, Google considers credibility too. So the search engine looks to see if other websites have linked to yours. If so, that means your content is worth linking to and is, therefore, more credible when compared to a website not linked to externally. In a nutshell, link building is what SEO professionals do to try and get links to their websites in order to improve search results.

Posted Date:- 2022-06-25 06:21:43

Name the important Meta tags in SEO and mention their character limits.

The important Meta tags in SEO are:

<> Title tag — Google shows 55-64 characters (better to keep it under 60 characters)
<> Meta Description tag — 160 characters
<> Robots Meta tag – It has four main values (follow, index, nofollow, noindex)

Posted Date:- 2022-06-25 06:21:06

What is the importance of a Title Tag on a website?

Title tags play a crucial role in SEO as they show preview snippets for a page. They give a fair idea about the contents on a web page and are important for both SEO and social media sharing. A title tag shows a concise and accurate picture of a page.

Posted Date:- 2022-06-25 06:19:42

What are Meta Tags?

HTML Meta Tags are concise summaries that describe a page’s content. Meta tags do not appear on the web page. They are page data tags that lie between the open and closing head tags in the HTML code of a document. They tell search engines what a web page is about. This information is called metadata. While the information is not displayed on the web page, it can be read by search engines and web crawlers.

Posted Date:- 2022-06-25 06:19:20

What is a long-tail keyword?

Long-tail keywords are phrases containing over three words that make search results highly specific. They have relatively low search volume, but a higher conversion value because they are more specific.

Posted Date:- 2022-06-25 06:19:01

How do you approach keyword research?

You’ll want to explain which keyword tools you use for research, as well as how you go about it. For example, if you use Google Keyword Planner to do your keyword research, then that’s your answer for the tool used. But you must also explain how you go about it. You must demonstrate you do more than simply guess at a keyword and type that into the tool before checking the results. For example, perhaps you use personas to consider potential problems a prospect faces, and you look for keywords around that. You should also explain that you consider longer keyword phrases, search volume, and the competitiveness of a keyword. Demonstrate that you know how to find the sweet spot in keyword research, where the keyword narrower so it’s targeted and has good search volume, but is not highly competitive.

Posted Date:- 2022-06-25 06:18:34

What makes a website search engine friendly?

Several factors make a website search engine friendly, including keywords, quality content, titles, metadata, etc. A website needs these factors to be ranked by a search engine and therefore found by a user.

Posted Date:- 2022-06-25 06:17:16

What is keyword difficulty?

Keyword difficulty or competition defines how difficult a keyword is to rank in Google’s organic search results. Keyword’s difficulty depends on multiple factors, like content quality, domain authority, and page authority.

Posted Date:- 2022-06-25 06:14:55

What is keyword proximity?

The distance between two keywords on a web page is known as keyword proximity. It refers to how close keywords are to each other within a body of text.

Posted Date:- 2022-06-25 06:14:38

What is keyword density?

It is the percentage density of a particular phrase or keyword available on a website compared to the total number of words on a particular page. Keyword density refers to the number of times a keyword appears on a given webpage.

Posted Date:- 2022-06-25 06:14:11

What is an XML Sitemap?

Extensible Markup Language (XML) is an acronym for "Extensible Markup Language." The purpose of an XML sitemap is to provide search engines with information about the most recent changes made to them. It contains a list of websites and the frequency with which they are updated. Using an XML sitemap, we may request that search engines regularly scan and index our essential pages. When a search engine discovers a website, among the first things it looks for is a sitemap.

Posted Date:- 2022-06-25 06:12:18

What is an HTML Sitemap?

HTML sitemap is a new website that allows people to view a list of pages structured to understand and traverse the site quickly. An HTML sitemap isn't essential if your website has a few user-accessible sites. HTML sitemaps are very beneficial if you have a large website.

Posted Date:- 2022-06-25 06:11:29

What is Robot's Meta Tag?

With directives like FOLLOW, NOFOLLOW, INDEX, and NOINDEX, the Robots Meta Tag directs search engines to handle the page.

Posted Date:- 2022-06-25 06:04:25

What are anchor texts? What role does anchor text have in SEO?

The accessible text in a hyperlink is called anchor text. Anchor texts assist users in understanding the purpose of the page. If keywords are used, it also has SEO value. However, if you are too optimized, Google may penalize you.

Natural anchor text is vital, as is variety, such as branded, long tail, picture links, partial and precise matches. Search engines utilize anchor text to determine the page's context to which it is connected. This has some SEO significance in determining what the site is about for search engines.

Posted Date:- 2022-06-25 06:04:09

What is robots.txt?

It's a text file called robots.txt. It's everything done via this file. It addresses search engine crawlers how to index and cache a website, a webpage or directory's file, as well as a domain.

Posted Date:- 2022-06-25 06:03:34

What is Page Rank?

PageRank is one of the algorithms used by Google, where it gives a page rank to determine a web page’s relevance or importance.

Posted Date:- 2022-06-25 06:02:52

What is an outbound link?

Any link on a website that links to another web page or website is known as an outbound link. Outbound links help to extend the relevancy signal of the webpage and boost SEO rankings if they come from authority sites. It is also called an external link.

Posted Date:- 2022-06-25 06:02:23

What is the definition of a long tail keyword?

Long-tail phrases include more than four words and are very specialized. Long-tail keywords, as opposed to broad keywords, indicate the purpose and quality of the search, leading to a high number of sales if adequately targeted. The ideal way to use long-tail keywords is on a blog. They have a lower search volume than broad keywords, but when many long-tail keywords are combined, we receive a lot of traffic with a high conversion rate.

Posted Date:- 2022-06-25 06:01:15

What are keyword frequency, Keyword Density, Keyword Difficulty, and Keyword Proximity?

<> Keyword Frequency: The amount of times a specific keyword phrase occurs on a web page is known as keyword frequency. When optimizing a web page, we must be careful not to overuse the term to the point of keyword stuffing.
<> Keyword Difficulty: The keyword difficulty metric measures how tough it is to rank for a given term based on its prominence and competitors. The more complicated the keyword, the more time or backlinks are required.
<> Keyword Density: Keyword density is the proportion of times a term or phrase occurs on a web page. Search engines may mistake the keyword frequency for term stuffing when the keyword frequency is significantly over the optimal level. Consequently, we must ensure that the keyword density for any significant or secondary search keywords is not excessive. For example, if a term occurs five times in a 200-word piece, the density is 2.5 percent. Although there is no perfect keyword density, 3–4% is recommended practice for SEO.
<> Keyword Proximity: The distance between two terms on a web page is measured by keyword proximity.

Posted Date:- 2022-06-25 06:00:29

Differentiate between a do-follow and a no-follow link.

Do-follow links:

Do-follow links allow the search engines to follow them and reach a website. They act as backlinks that are counted by search engines and help in enhancing the ranking of a site. By default all the hyperlinks are dofollow.

No-follow links:

A no-follow link tells search engines to ignore a link. It does not pass any value from one site to another. Usually, it does influence the ranking or visibility in the search engine index. A no-follow link contains a rel=”nofollow” attribute in its HTML code.

Posted Date:- 2022-06-25 05:59:41

What is ccTLD?

A ccTLD stands for a country code top-level domain. The domain extension for each nation is distinct. All ccTLDs have just two characters. For instance,.in stands for India, stands for the United States.

Posted Date:- 2022-06-25 05:56:19

What is a TLD?

The last portion of an internet address is the top-level domain (TLD). There are many sorts of TLDs accessible, such,.net,.org,, and so on.

Posted Date:- 2022-06-25 05:54:27

What is Google Autocomplete?

Google Autocomplete is defined as a search engine feature that works with search engines such as Google. When you start writing in the search field, Google autocomplete offers you a list of suggestions to help you finish your query. It enables users to complete searches less quickly and with much less initiative, particularly useful when searching on a mobile device. Search recommendations are strongly impacted in queries as well as your previous searches.

Posted Date:- 2022-06-25 05:49:37

What is a backlink?

Any incoming links to a website or web page are known as backlinks. When one website links to another, it means the content is noteworthy. Thus, search engines like Google use backlink as a ranking signal. High-quality backlinks help the web pages to rank up and have better visibility on the search engines.

Posted Date:- 2022-06-25 05:49:22

What is page speed and why is it important?

Page speed is the measure of how fast the content on your site loads for a user. It is important because the pages that load faster are more efficient and offer a better on-page user experience. Google also considers page speed while ranking websites.

Many factors that affect or relate to page speed:

* Page size
* Images, video, and heavy files
* Excess code and Javascript
* Load time
* Time to First Byte (TTFB)
* Round Trip Time (RTT)
* Last Contentful Paint

Posted Date:- 2022-06-25 05:49:04

What is Google Sandbox?

The Google Sandbox Effect asserts that new sites are often on probation (inside a box) and hence cannot rank successfully for their most important keywords.
According to the notion, Google needs to contemplate before leaving the fictitious location. It might be caused by constructing too many connections in a short amount of time.
It was never formally announced, although it was discussed while Google discussed various things.

Posted Date:- 2022-06-25 05:42:53

What is a paid result?

Paid results refer to advertisers who pay to show their ads alongside better organic results on SERPs. Paid results are instantaneous, and advertisers are not obligated to enhance their website and content to rank. Your Max CPC and quality score will determine your position. The more money you save, the better your quality score.

Posted Date:- 2022-06-25 05:42:03

What is an organic result?

Organic search, also known as natural search, refers to unpaid search results.
Organic results are provided by search results based on relevance, quality and other ranking variables and are one of two types of search results in the SERP. Organic results, sometimes referred to as 'free results' or 'natural results', are unpaid. Several criteria determine the order of biological outcomes.

Posted Date:- 2022-06-25 05:41:16

Name different types of keywords.

To optimise a web page, there are two main types of keywords:

Primary Keywords – It is the main keyword that should exist on a webpage. For proper optimisation of content, this keyword should come in the first paragraph, headings and subheadings. It should not be overstuffed.
Related Keywords – It is also known as Latent Semantic Keyword. It is a variation of the primary keyword that should naturally appear in the on-page content.
Ideally, it is recommended to mention the other types of keywords used in the SEO vocabulary. They are short-tail keywords, long-tail keywords, and geo-targeting keywords among others.

Posted Date:- 2022-06-25 05:37:26

Why is SEO important to businesses?

It boosts your credibility A site that ranks higher on search engine results pages is generally considered high-quality and trustworthy by search engines, and this, in turn, increases the credibility of your business.

Posted Date:- 2022-06-25 05:36:58

What is SEO?

SEO refers to Search Engine Optimization." In simple words, it means that when people search for products or services related to your business in Google, Bing and other search engines, it is better to increase the visibility of your site. making process.
More prominent in response to using web searches, and therefore rank higher in search engines.

Posted Date:- 2022-06-25 05:29:07

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