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MBA Advertising and Sales Promotion Mcq Set 5

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1. Advertisements intended to promote sale of the products by appealing directly to the consumers/buyers is called, _______




2. The first step in the advertising decision process is




3. Which of the following is usually NOT an area of responsibility for people who work in an advertising agency?




4. DAVP stands for:




5. ______ consists of short-term incentives to encourage the purchase or sale of a product or service.




6. ________ is direct communications with carefully targeted individual consumers to obtain an immediate response.




7. U. S. P.(Unique Selling Proposition) means:




8. Advertising that is usually restricted in size and format and arranged in a group based on the mature of product or service advertised is generally referred to as




9. Single colour used in an advertisement is called, ____




10. _________ research is used after the advertising has run and seeks to determine how well consumers remember the advertising message and how persuasive it was.




11. The advertising messages are ______________ and _____




12. Advertisements try to discourage young people from using drugs or tobacco or encourage people to adopt safer, healthier lifestyles, are examples of ______________ Ads




13. Advertising has its shortcomings illustrated by which of the following?




14. Rational appeals are those that use factual presentations to appeal to which part of the audience's attitudes?




15. The form of advertising in which the purchaser pays only when there are measurable results, is;




16. ______ is a form of contextual advertising where specific keywords within the text of a web-page are matched with advertising and/or related information units.




17. Cool hunters are the marketing professionals who make observations and predictions in changes of,




18. _____ is a specific coordinated advertising effort on behalf of a particular product or service that extends for a specified period of time.




19. Which is the following statement is false?




20. In the relationship marketing firms focus on ______________ relationships with ______




21. Newsletters, catalogues, and invitations to organisation-sponsored events are most closely associated with the marketing mix activity of:




22. ____ is an Internet advertisement that consists of a video played like a TV commercial, usually in a pop-up or pop-under advertisement.




23. What defines PPC (in online arena)?




24. The individuals in the print media audience who purchase or subscribe to the publication are called;




25. An individual outlet of an advertising medium, such as a certain magazine or a specific broadcast station or program is called,




26. Define jargon;




27. Introducing new products to existing markets is an example of:




28. Cognitive dissonance occurs in which stage of the buyer decision process model?




29. ______ are ads that appear while subscribers are surfing online services or Web sites, including banners, pop-up windows, "tickers," and "roadblocks."




30. A ______________ is a promotion strategy that calls for using the sales force and trade promotion to move the product through channels.




31. A company is practicing ______________ if it focuses on sub segments with distinctive traits that may seek a special combination of benefits.




32. The total delivery of a media schedule during a specified time period is called,




33. The study of human populations in terms of size, density, location, age, gender, race, occupation, and other statistics is called:




34. When a seller of a product requires that its dealers not handle competitors´ products, the seller´s strategy is called:




35. The songs or tunes about a product or service that usually carry the ad theme and a message are,




36. POP is an abbreviation of;




37. _____ define(s) the job that advertising must do in the total market program.




38. The following is the functions of advertising, Except;




39. In evaluating messages for advertising, telling how the product is better than the competing brands aims at making the ad:




40. Important people who influence the opinions of others are known as ______




41. A specific coordinated advertising effort on behalf of a particular product or service that extends for a specified period of time




42. In planning and obtaining publicity, a frequently used tool is the ______________, which is an announcement regarding changes in the company or the product line.




43. The most common form of outdoor advertising is




44. Which of the following statements about magazines as an advertising medium is true?




45. _______ are direct response television commercials which generally include a phone number or'website




46. AdSense is,




47. _____ is defined as the percentage of households in a market that are tuned to a particular television show or radio station.




48. Three common advertising appeals include




49. The primary purpose of a pioneering advertisement is to




50. Billboard advertising is most effective for ______________ advertising.