R4RIN – MCQs, Mock Tests | MBA MBA Advertising and Sales Promotion Mcq Set 9

The entire target population in a market research is called,

1. Sample
2. Stratified Sample
3. Audience
4. Universe

✅ Correct Answer: 4

Which of the five major promotion tools includes press releases and special events?

1. Sales promotion
2. Personal selling
3. Direct marketing
4. Public relations

✅ Correct Answer: 4

______________ is used heavily when introducing a new product category.

1. Persuasive advertising
2. Inferential advertising
3. Reminder advertising
4. Informative advertising

✅ Correct Answer: 4

`Merchandise allowance´ is a term for:

1. Display materials
2. Coupon costs
3. Free product
4. Postage costs

✅ Correct Answer: 3

Advertising that is under complete control of the advertiser, rather than through some established medium

1. Direct advertising
2. Brand advertising
3. Display ad
4. Classified ad

✅ Correct Answer: 1

______ are programs in which a manufacturer pays a percentage of a retailer's local advertising expense for advertising the manufacturer's products.

1. Trade promotion programs
2. Consumer promotion programs
3. Cooperative advertising programs
4. Cause-related marketing programs

✅ Correct Answer: 3

Expand ISA :

1. International Society of Advertisers
2. Indian Society of Advertisers
3. International Sort of Advertisers
4. Informative and Service Advertisements

✅ Correct Answer: 2

AAAI represents;

1. American Agency for Advertisers Information
2. Advertising Agencies Association of India
3. Association of Advertising Agencies in India
4. Indian Association of Advertising Agencies

✅ Correct Answer: 2

AAAA stands for,

1. American Agency for Advertising and Awareness
2. American Association of Advertising Agencies
3. Association of Advertising Agencies in America
4. American Advertising Agencies´ Association

✅ Correct Answer: 2

The consumer´s conscious or unconscious decision to repurchase a brand continually,

1. Decision making
2. Consumption rate
3. Consumption strategy
4. Brand loyalty

✅ Correct Answer: 4

_________ is defined as the number of different people or households exposed to an advertisement.

1. Scope
2. Share
3. Reach
4. Span

✅ Correct Answer: 3

_______ are directed at a specialized and relatively small-sized target audience such as manufactures.

1. Trade Advertising
2. Industrial Advertising
3. Consumer Advertising
4. Corporate Advertising

✅ Correct Answer: 2

What is the main objective of informative advertising?

1. To create selective demand
2. To stimulate primary demand
3. To keep the brand in consumers' minds during the mature stage of the product life cycle
4. None of the above

✅ Correct Answer: 2

Which type of advertising objective is the most important for mature products?

1. Informative advertising
2. Comparison advertising
3. Persuasive advertising
4. Reminder advertising

✅ Correct Answer: 4

The most important element of "marketing mix" is

1. The product
2. The price of the product
3. The advertising support
4. A sound distribution network

✅ Correct Answer: 1

The first thing a reader notices in a printed advertising is the:

1. Headline
2. Illustration
3. Copy
4. Format

✅ Correct Answer: 2

Which among them is not a function of advertising;

1. Eliminate seasonal fluctuations
2. Creates confidence in quality
3. Balancing consumers´ budget
4. Increase in per-capita use

✅ Correct Answer: 3

The research which enables an ad agency to better understand how consumers use a product or service is, ______________

1. Evaluative Research
2. Strategic research
3. Target Research
4. Consumer Research

✅ Correct Answer: 2

Which among them is not a function of advertising;

1. Increase sales
2. Increase in per-capita use
3. Increase the annual income of the consumer
4. Eliminate seasonal fluctuations

✅ Correct Answer: 3

Identify the theory not considered as theories of advertising;

1. Stimulus Response Theory
2. The Starch Model
3. DAGMAR Model
4. Cultivation Theory

✅ Correct Answer: 4

What are the major advantages of an effective integrated advertising campaign?

1. Impact
2. Precision of message
3. Cultivation of customer relationships
4. All of the above

✅ Correct Answer: 4

Copy testing is a specialized field of marketing research that determines an ad´s effectiveness among consumers. It is also known as,

1. Post-testing
2. Copy tasting
3. Pre-testing
4. Primary testing

✅ Correct Answer: 3

________ are established to influence government policy, corporate policy or public opinion.

1. Marketing Group
2. Persuasive Group
3. Lobby Group
4. Agenda setting Group

✅ Correct Answer: 3

_______ is an advertising strategy in which low-cost unconventional means are utilized to convey or promote a product or an idea.

1. Guerrilla Marketing
2. Alternate Marketing
3. Bandwagon
4. Heartstrings

✅ Correct Answer: 1

POP advertising include ads on the following except:

1. Shopping carts
2. Shelves
3. Magazines
4. Cart straps

✅ Correct Answer: 3

The term marketing refers to:

1. New product concepts and improvements
2. Advertising and promotion activities
3. A philosophy that stresses customer value and satisfaction
4. Planning sales campaigns

✅ Correct Answer: 3

Which of the following is NOT an internal factor that influences the consumer product acquisition process include

1. Learning
2. Family
3. Self-concept
4. Perceptions

✅ Correct Answer: 2

Define Audience turnover:

1. The income received from consumers
2. Annual turnover of an ad agency
3. Broadcast audience that changes over time
4. Feedback/responses from audience to an ad

✅ Correct Answer: 3

Printing to the edge of the page, with no margin or border:

1. Drop
2. Over Printing
3. Edged printing
4. Bleed

✅ Correct Answer: 4

What is called as overrun?

1. The ad people working over time to complete an ad on time
2. The negative response of the audience when an ad exposed to them
3. Additional copies of an advertisement beyond the number actually ordered or needed
4. Trail run of an ad before it is published or broadcasted

✅ Correct Answer: 3

`Sixty´ is an advertising jargon, which means;

1. A broadcast commercial runs in one minute
2. Time slot for advertisements within a broadcast programme
3. Maximum time allotted for a broadcast commercial
4. An informational advertisement programme fro 60 secs

✅ Correct Answer: 1

A broadcast station´s record of its programming is known as;

1. Record
2. Log
3. Beat
4. Register

✅ Correct Answer: 2

Cross Selling means;

1. Identifying customer needs
2. Convincing the customers of product benefits
3. Responding to questions and objections of customers
4. All of these

✅ Correct Answer: 4

Conflicts between different levels of the same channel of distribution are referred to as:

1. Horizontal conflicts
2. Vertical conflicts
3. Layer-based conflicts
4. Parallel conflicts

✅ Correct Answer: 2

If an advertiser wants flexibility, timeliness, good local market coverage, broad acceptability, and high believability, the advertiser will probably choose which of the following mass media types?

1. Newspapers
2. Television
3. Direct Mail
4. Radio

✅ Correct Answer: 1

The last stage in the selling process is the ______________ stage.

1. Approach
2. Handling objections
3. Closing
4. Follow-up

✅ Correct Answer: 4

Expand `TRP´.

1. Television Reader Poll
2. Television Rating Poll
3. Television Rating Points
4. Television Rating Programme

✅ Correct Answer: 3

What termed as consumer perception?

1. Consumer receives, organize, and interprets an ad
2. Consumer identifies and compare a product with the competitors product
3. The attitude of a consumer to a newly launched brand in the market
4. The method of distinguishing products of different companies

✅ Correct Answer: 1

Identify the largest advertiser.

1. Wal-Mart
2. General Motors
3. Procter & Gamble
4. Xerox

✅ Correct Answer: 3

A /an ______________ reimburses a retailer for extra in-store support or special featuring of a brand.

1. Organizational allowance
2. Merchandise allowance
3. Case allowance
4. Finance allowance

✅ Correct Answer: 2

One reason for NOT using the outdoor advertising is

1. Its local market focus
2. Its high costs
3. Its lack of visibility
4. Its inability to communicate short, pithy messages

✅ Correct Answer: 1

What is USP?

1. A quality/ feature that is unique to a given brand/product which competitors cannot/do not offer
2. A quality/ feature that is not unique to a given brand/product which being advertise
3. A quality/ feature of a product/ brand similar to that of the competitor´s product/ brand
4. A product that can sell well

✅ Correct Answer: 1

Writing text for advertisements is called:

1. Ad writing
2. Art Production
3. Illustration
4. Copy writing

✅ Correct Answer: 4

In financial terms Return on Investment(ROI) is the calculation used to determine,

1. The increase in profit on an advertised product
2. The profit received for a particular product in share market
3. The relative efficacy of an ad campaign
4. The return of revenue after an ad campaign

✅ Correct Answer: 3

A Boutique agency focuses on which aspect of advertising?

1. Media
2. Retail clients
3. Planning
4. Creativity

✅ Correct Answer: 4

A graphical representation of the media schedule information is called a

1. A Timetable
2. A Media Plan
3. A Media Flowchart
4. Media Objectives

✅ Correct Answer: 3

A great deal of advertising is directed towards ___________ of the target audience.

1. Measuring the reaction
2. Changing the perception
3. Generating a response
4. Getting the attention

✅ Correct Answer: 4

A pitch is a presentation by an agency to a prospective client which outlines how they would approach and resolve:

1. Allocating advertising expenditures
2. Identifying strategic and creative issues
3. Using new media
4. Changing communications methods

✅ Correct Answer: 2

A post-campaign analysis examines

1. media and digital tear sheets for accuracy
2. costs of magazines per insertion
3. the expenditures made in media and cross-checks them
4. rate cards and costs of broadcast commercials

✅ Correct Answer: 3

A Pull positioning strategy targets:

1. Distributors
2. End users
3. Suppliers
4. Stakeholders

✅ Correct Answer: 2