R4RIN – MCQs, Mock Tests | MBA MBA Advertising and Sales Promotion Mcq Set 8

`Waste circulation´ means;

1. The readers of a publication who are not prospects for the product or service being advertised
2. The newspapers printed more than the subscribers need to increase readership
3. Circulation details of a publication having no authenticity
4. The ratio of circulation of a newspaper with its total readership

✅ Correct Answer: 1

Which among the options is an attitude change theory that postulates, consumers act to relieve the discomfort that occurs as a result of conflict in believes?

1. Cultivation Theory
2. Magic Bullet Theory
3. Cognitive Dissonance Theory
4. Diffusion of Innovations Theory

✅ Correct Answer: 3

The Traditional Marketing style involves

1. Telemarketing
2. Digital Marketing
3. Indirect Marketing
4. Direct Marketing

✅ Correct Answer: 3

________ describes changes in an individual's behavior arising from experience.

1. Modeling
2. Motivation
3. Perception
4. learning

✅ Correct Answer: 4

_______ is the process of evaluating each market segment's attractiveness and selecting one or more segments to enter.

1. Mass marketing
2. Market segmentation
3. Market targeting
4. Market positioning

✅ Correct Answer: 3

The purpose of strategic planning is to find ways in which the company can best:

1. Overcome losses
2. Use its strengths to take advantage of attractive opportunities in the environment
3. Avoid paying taxes
4. Avoid the expense of costly research and development while still getting the benefits

✅ Correct Answer: 2

_____ is a strategy of using a successful brand name to launch a new or modified product in a new category.

1. Duo-branding
2. Line extension
3. Brand extension
4. Multi-branding

✅ Correct Answer: 3

An unbound booklet consists of a single sheet of paper that is printed on both sides and folded in half, in thirds, or in fourths is a __________

1. Pamphlet
2. Handbill
3. Poster
4. Flier

✅ Correct Answer: 1

The strategy whereby a company stocks its products in as many outlets as possible is called:

1. Intensive distribution
2. Exclusive distribution
3. Selective distribution
4. Closed distribution

✅ Correct Answer: 1

Animated screens, often ads that pop up momentarily as the computer searches for or downloads information for a requested web page is an example of,

1. Flash Ads
2. Interstitial
3. Pop ups
4. GIF Animations

✅ Correct Answer: 2

One of the processes that changes attitudes, beliefs, opinion or behavior of receivers are refer to:

1. Attending
2. Persuasion
3. Perception
4. Presenting

✅ Correct Answer: 2

_______ are goods offered either free or at low cost as an incentive to buy a product.

1. Rebates
2. Premiums
3. Price packs
4. Gimmicks

✅ Correct Answer: 2

No matter how big the advertising budget, advertising can succeed only if commercials:

1. are economically feasible
2. gain attention and communicate well
3. are acceptable on a global level
4. are artistically pleasing

✅ Correct Answer: 2

Advertising agencies were first developed for, and still serve, the purpose of

1. Increasing the amount of research and decision-making clients need to do
2. Mystifying ad purchasing so that clients do not attempt it on their own
3. Pushing clients to make rapid decisions
4. Simplifying and speeding the purchasing of ads for their clients

✅ Correct Answer: 4

The purpose of strategic planning is to find ways in which the company can best:

1. Overcome losses
2. Use its strengths to take advantage of attractive opportunities in the environment
3. Avoid paying taxes
4. Avoid the expense of costly research and development while still getting the benefits

✅ Correct Answer: 2

Which of these is not a sales promotion technique?

1. Coupon
2. Questionnaire
3. Bonus pack
4. Loyalty card

✅ Correct Answer: 2

The highest possible rate for advertising time or space.

1. Gross rate
2. Consumer rate
3. Ad rate
4. Cost

✅ Correct Answer: 1

A/An ______________ made up of the company´s own advertising staff may provide full services or a limited range of services.

1. Intrafirm agency
2. In-house agency
3. Promotional department
4. Full-service agency

✅ Correct Answer: 2

One reason for using magazines as an advertising medium is

1. Their ability to target specific audiences
2. The short lead time needed to place an ad
3. Their low cost
4. The lack of noise associated with the use of magazines in the communication channel

✅ Correct Answer: 1

An opportunity to deliver an advertising element to a Website visitor,

1. Snippet
2. Banner ads
3. Pop-up ads
4. Ad request

✅ Correct Answer: 4

The `hierarchy of human needs´ is a valuable guide in the process of Ad. copy formulation. Who devised it?

1. Abraham H. Maslow
2. Philip Lesley
3. Paul Lazarsfeld
4. Leon Festinger

✅ Correct Answer: 1

Most advertising messages are made up of two types of elements. They are

1. Functional and persuasive
2. Expository and persuasive
3. Informational and persuasive
4. Informational and creative

✅ Correct Answer: 3

Infomercials often resemble other types of television shows, including

1. Talk shows
2. Live, audience-participation shows
3. News shows
4. All of these

✅ Correct Answer: 4

Awareness, ______, ______, preference, ________ and purchase are the stages consumers move through in terms of buyer-readiness.

1. Post-purchase, knowledge, liking
2. Liking, attitude, conviction
3. Knowledge, liking, conviction
4. Knowledge, liking, attitude

✅ Correct Answer: 3

Which type of promotional tool is non-public, immediate, customized, and interactive?

1. Segmented advertising
2. Direct marketing
3. Brand contacts
4. Public relations

✅ Correct Answer: 2

Which one of the following is a good example of direct advertising?

1. Display cards
2. Display panels on vehicles
3. Window display
4. A brochure

✅ Correct Answer: 4

Promotional material located in and around retail outlets is known as

1. Retail Advertising
2. Direct Advertising
3. POP advertising
4. Personal Advertising

✅ Correct Answer: 1

"Advertising is any paid form of non-personal presentation and promotion of idea, goods or services by identified sponsors." Whose definition is this?

1. Michael Schudson
2. Russed Colley
3. George Powell
4. American Marketing Association

✅ Correct Answer: 4

______ is the advertisement, facing editorial pages in magazines and newspapers

1. Facing matter
2. Advertorial
3. Op-Ed Ads
4. Edit page ads

✅ Correct Answer: 1

Who coined the term USP?

1. Mashall McLuhan
2. Rosser Reeves
3. Michael Schudson
4. Russed Colley

✅ Correct Answer: 2

Image advertising is a/an,

1. Advertising strategy
2. Advertising standard
3. Advertising firm
4. A type of advertisement

✅ Correct Answer: 1

Advertisements from organizations, sending message intended to influence a targeted audience is called,______

1. Image Advertising
2. Product oriented advertising
3. Advocacy advertising
4. Agenda setting ads

✅ Correct Answer: 3

ASCI stands for:

1. Advertising Standards Council of India
2. Indian Council for Advertising Standards
3. American Standards Council for Institutions
4. Association of Standards Council in India

✅ Correct Answer: 1

______is a relatively new form of advertising medium that blurs conventional distinctions between what constitutes advertising and what constitutes entertainment.

1. Infotainment
2. Branded content
3. Brand distinction
4. Content selection

✅ Correct Answer: 2

The word `advertising´ is originated from;

1. Latin
2. French
3. German
4. Greek

✅ Correct Answer: 1

A copywriter is a person who,

1. Writing text for an ad
2. Copying text from other ads
3. Editing the raw text
4. Making an ad meaningful

✅ Correct Answer: 1

Advertising offers a reason to buy, sales promotion offers a/an ______________ to buy.

1. Inclination
2. Motive
3. Competitive advantage
4. Incentive

✅ Correct Answer: 4

An organisation with a ______________ orientation assumes that customers will resist purchasing products not deemed essential. The job of marketers is to overcome this resistance through personal selling and advertising

1. Production
2. Marketing
3. Relationship
4. Sales

✅ Correct Answer: 4

Which of the following is NOT an element of the marketing mix?

1. Distribution
2. Product
3. Target market
4. Pricing

✅ Correct Answer: 3

Market expansion is usually achieved by:

1. More effective use of distribution
2. More effective use of advertising
3. By cutting prices
4. All of the above are suitable tactics

✅ Correct Answer: 1

An online advertising strategy, which analyse a web page and displaying ads according to the meaning of the content of that site is called;

1. Semantic Ads
2. Syntactical Ads
3. Strategic Ads
4. Semiotic Ads

✅ Correct Answer: 1

Who heads the ad team?

1. Creative director
2. Market researcher
3. Copywriter
4. Film director

✅ Correct Answer: 1

Who is a media planner ?

1. One who selects the clients
2. One who selects the advertising media
3. One who selects the ad egency
4. One who selects the research team

✅ Correct Answer: 2

Corporate strategy is:

1. More specific and practical than marketing strategy
2. Reactive to short-term competitive activity
3. The implementation of plans to achieve long-term aims
4. Decided by functional marketing strategy

✅ Correct Answer: 3

______ is quoted as "everyone lives by selling something."

1. Bill Gates
2. Robert Louis Stevenson
3. Arthur Miller
4. Henry Ford

✅ Correct Answer: 2

In a Selling Process,

1. Only standard products are sold
2. No customization required
3. The seller need not have product knowledge
4. The seller should aim at customer satisfaction

✅ Correct Answer: 4

In evaluating messages for advertising, telling how the product is better than the competing brands aims at making the ad:

1. Meaningful
2. Distinctive
3. Believable
4. Remembered

✅ Correct Answer: 2

What is the name of the first ad agency established in India?

1. Ogilvy and Mather
2. Indian Advertising Agency
3. Modern Publicity Company
4. India´s Advertising Company

✅ Correct Answer: 2

Expand GRP;

1. Group Rating Points
2. Group Rating Programme
3. Gross Rating Points
4. Gross Ratio Points

✅ Correct Answer: 3

A short and striking or memorable phrase used in advertising is called,

1. Logo
2. Brand image
3. Slogan
4. Sign

✅ Correct Answer: 3