R4RIN – MCQs, Mock Tests | MBA MBA Advertising and Sales Promotion Mcq Set 7

Advertisers seek to give a product a personality that is unique, appealing and appropriate. The personality given is known as,

1. Brand Loyalty
2. Unique Image
3. Selling Property
4. Brand Image

✅ Correct Answer: 4

Personal selling is commonly used for which of the following purposes?

1. Building up buyer's preferences
2. Pressurising the customer into making a decision
3. Developing customer convictions and feelings about a product and company
4. All of the above

✅ Correct Answer: 4

Which of the following is not an advantage of the use of outdoor media forms?

1. Flexibility
2. No audience selectivity
3. High repeat exposure
4. Good positional selectivity

✅ Correct Answer: 2

AIDA stands for:

1. Attention, Interest, Desire and Action
2. Approach, Intelligence, Demand and Assurance
3. Attitude, Interest, Decision and Action
4. Assurance, Interest, Desire and Action

✅ Correct Answer: 1

_______ is a demographic description of the people or house- holds that are prospects for a product or service.

1. Consumer data
2. Consumer profile
3. Sampling Process
4. Consumer Impression

✅ Correct Answer: 2

An online banner ad that looks like a dialog box with buttons. It simulates an error message or an alert.

1. Trick banner Ad
2. Spam Ad
3. Banner Ad
4. Persuasive Ad

✅ Correct Answer: 1

All of the following are factors that affect budget decisions except:

1. Market share
2. Stage in product life cycle
3. Product pricing
4. Competition

✅ Correct Answer: 3

A marketing philosophy summarized by the phrase "a good product will sell itself" is characteristic of the ______________ period.

1. Production
2. Sales
3. Marketing
4. Relationship

✅ Correct Answer: 1

The term "marketingmix" describes:

1. A composite analysis of all environmental factors inside and outside the firm
2. A series of business decisions that aid in selling a product
3. The relationship between a firm's marketing strengths and its business weaknesses
4. A blending of four strategic elements to satisfy specific target markets

✅ Correct Answer: 4

In SWOT analysis, situations where organizations are able to convert weaknesses into strengths and threats into opportunities, these are called:

1. Strategic windows
2. Strategic leverage
3. Conversion strategies
4. Vulnerability

✅ Correct Answer: 4

SWOT is an acronym for

1. Strategy, Working, Opinion, Tactical
2. Strengths, Weaknesses, Opportunities, Threats
3. Strategy, Work, Openness, Toughness
4. Strategy, Weakness, Opinions, Tactics

✅ Correct Answer: 2

In advertising jargon `premium´ means;

1. The amount given to an ad agency by an advertiser
2. An item that is offered to help promote a product
3. The interval of publishing or broadcasting an ad item among consumers
4. A tax amount given to government by an advertiser

✅ Correct Answer: 2

_______ is the time used for the commercial announcement or the announcement itself

1. Spot
2. Schedule
3. Sixty
4. Sweep

✅ Correct Answer: 1

When a company publishes their own publication, it is called as;

1. House Organ
2. Company Zine
3. E-zine
4. Brochures

✅ Correct Answer: 1

When a company acquires a supplier through an acquisition strategy, this is referred to as:

1. Vertical marketing system
2. Horizontal integration
3. Backward integration
4. Forward integration

✅ Correct Answer: 4

Market information means

1. Knowledge of shops and bazaars
2. Knowledge of shopping malls
3. Knowledge of customer profile and product mix
4. Knowledge of various languages

✅ Correct Answer: 3

Sellers that handle their own exports are engaged in:

1. Direct exporting
2. Indirect exporting
3. Licensing
4. Contract manufacturing

✅ Correct Answer: 1

_____ is a philosophy holding that a company's marketing should support the best long-run performance of the marketing system

1. Enlightened marketing
2. Myopic marketing
3. Fundamental marketing
4. Conceptual marketing

✅ Correct Answer: 2

A(n) ______________ is a name, term, sign, symbol, or design, or a combination of these that identifies the maker or seller of a product or service.

1. Product feature
2. Sponsorship
3. Brand
4. Logo

✅ Correct Answer: 3

A set of interdependent organizations involved in the process of making a product or service available for use or consumption by the consumer or business user is called a:

1. Retailer
2. Wholesaler
3. Distribution channel
4. Logistics function

✅ Correct Answer: 3

Which of the following terms is similar to the term "marketing logistics?"

1. Channel of distribution
2. Vertical integration of distribution
3. Physical distribution
4. Horizontal distribution

✅ Correct Answer: 3

An outdoor medium transporting to different locations carrying ads, is an example of,

1. Mobile Billboard
2. Dynamic ad
3. Media Vehicle
4. Transport Ad

✅ Correct Answer: 1

A small sheet of paper carrying an advertisement message distributed by hand, often black letters printed in mono coloured paper, is an example of,

1. Leaflets
2. Handbills
3. Fliers
4. Posters

✅ Correct Answer: 2

Which is NOT TRUE in comparing journalism and public relations?

1. Public relations is broader in scope
2. Journalists are advocates for causes, while PR practitioners are objective
3. PR uses more "channels" than journalists
4. Objectives are different for PR practitioners; communication activity is a means to an end

✅ Correct Answer: 2

The marketing mix is also known as the _______

1. PSI
2. P matrix
3. Tangible/intangible continuum
4. Four Ps

✅ Correct Answer: 4

The process of reserving time or time periods with a station or network; checking on available advertising time.

1. Free time
2. Cross time
3. Clear time
4. Reserved time

✅ Correct Answer: 3

The ad advised readers to "try your skill at using our cream cheese to create an exciting new recipe and you may be the winner of a trip for two to Hawaii." This ad was promoting a,

1. Premium
2. Sweepstakes
3. Deal
4. Contest

✅ Correct Answer: 4

The speed with which buyers forget about a brand if advertising is NOT seen is called

1. Buyer turnover
2. The frequency rate
3. The forgetting rate
4. Brand awareness rate

✅ Correct Answer: 3

Program-length (30-minute) advertisements that take an educational approach to communication with potential customers are called

1. Advertorials
2. Infomercials
3. Intrusionaries
4. Advocacy ads

✅ Correct Answer: 2

The possible exposure of the advertising message to one audience member,

1. Impression
2. Hit
3. GRP
4. Exposure rate

✅ Correct Answer: 1

_____ suggest to the consumer that he or she can avoid some negative experience through the purchase and use of a product or through a change in behavior.

1. Responsibility appeal
2. Fear appeals
3. Sex appeals
4. Family appeals

✅ Correct Answer: 2

Information and persuasive content can be combined in the form of an appeal to

1. Provide a basic reason for the consumer to act
2. Explain guilt and enrichment
3. Satisfy hierarchical needs
4. Include perceptual modifiers and need enhancers

✅ Correct Answer: 1

What two major communication channels do marketers use to convey their product to consumers?

1. Word-of-mouth and commercials
2. Personal and non-personal channels
3. Message source and feedback
4. Print media and events

✅ Correct Answer: 2

__________ define the task that advertising must do with a specific target audience during a specific period of time.

1. Advertising strategies
2. Message decisions
3. Advertising campaigns
4. Advertising objectives

✅ Correct Answer: 4

Which one of the following is not a constituent of `internal public´ of any organization?

1. Management cadre of the organization
2. Workers´ representatives of the organization
3. Secretarial/clerical personnel of the organization
4. Consumers and consumer groups

✅ Correct Answer: 4

An account in advertising parlance:

1. The budget earmarked for a campaign
2. A client
3. Giving an account of Ad campaign strategy
4. A report of the account executive to the creative team

✅ Correct Answer: 2

The manufacturer, government body or organization which wishes to have advertisements crated and placed:

1. Internal publics
2. Advertiser
3. Consumer
4. Accounts

✅ Correct Answer: 2

In ad world electrical goods, often kitchen equipment such as washing machines, fridges, cookers are termed as,

1. White Goods
2. Electronic Goods
3. Equipments
4. Power goods

✅ Correct Answer: 1

The process in which one idea is allowed to stimulate another without reaching a decision about whether any of the ideas are valid :

1. Creative process
2. Brainstorming
3. Dilemma
4. Ambiguous idea

✅ Correct Answer: 2

Why is 'fear' or 'rational appeal' type advertising used frequently for charities and non-profit organisations?

1. Attracts attention
2. Designed to educate
3. Designed to shock
4. All of the above

✅ Correct Answer: 4

The avoidance of the use of 'bait and switch' tactics that encourage consumers to change to another brand is a result of:

1. Regulatory rules
2. Legal intervention
3. Response to the increasing demand for more socially responsible marketing communication
4. All of the above

✅ Correct Answer: 3

Expand AMA:

1. Advertising Management Association
2. American Marketing Association
3. Advertising and Marketing Association
4. American Marketing Agency

✅ Correct Answer: 2

______ is the measure of the degree of brain activity that can be used to asses a person´s reactions to an ad.

1. Response activity
2. Reaction activity
3. Consumer assessment
4. Alpha Activity

✅ Correct Answer: 4

Unwanted e-mail advertisings are categorized as,

1. Viruses
2. Malwares
3. Spams
4. Threats

✅ Correct Answer: 3

A new window which opens in front of the current one, displaying an advertisement is a,

1. Pop-up ad
2. Tricky banner ad
3. Floating ad
4. Expanding ad

✅ Correct Answer: 1

A promotional strategy that encourages the various intermediaries along the channel to stock and sell the product is called what type of strategy?

1. 'Pull' strategy
2. Intermediary strategy
3. 'Shove' strategy
4. 'Push' strategy

✅ Correct Answer: 1

Political campaigns are generally examples of:

1. Cause marketing
2. Organization marketing
3. Event marketing
4. Person marketing

✅ Correct Answer: 4

Providing free samples of perfumes (scent) in magazines is an example of which of the following?

1. Classical conditioning
2. Operant conditioning
3. Social learning
4. Behavioural learning

✅ Correct Answer: 1

An outdoor advertising poster is also called;

1. Sign board
2. Bill board
3. Ad board
4. Scan board

✅ Correct Answer: 2

What is self-mailer?

1. An e-mail scheduled to sent automatically
2. An item mailing without necessary postage stamp
3. Automatically generated e-mails which sent directly to a group
4. Direct-mail item that is mailed without an envelope

✅ Correct Answer: 4