R4RIN – MCQs, Mock Tests | MBA MBA Advertising and Sales Promotion Mcq Set 5

Advertisements intended to promote sale of the products by appealing directly to the consumers/buyers is called, _______

1. Consumer Advertising
2. Consumption Advertising
3. Retail Advertising
4. Trade Advertising

✅ Correct Answer: 1

The first step in the advertising decision process is

1. Set the budget
2. Specify the objectives of the advertising program
3. Identify the target audience
4. Select the appeal

✅ Correct Answer: 3

Which of the following is usually NOT an area of responsibility for people who work in an advertising agency?

1. Research
2. Creativity
3. Printing
4. Buying

✅ Correct Answer: 3

DAVP stands for:

1. Dictionary of Advertising and Visual Publicity
2. Directorate of Advertising and Visual Publicity
3. Directory of Advertising and Visual Publicity
4. Directory of Advanced and Vital Publicity

✅ Correct Answer: 2

______ consists of short-term incentives to encourage the purchase or sale of a product or service.

1. A segmented promotion
2. Sales promotion
3. Advertising
4. A patronage reward

✅ Correct Answer: 2

________ is direct communications with carefully targeted individual consumers to obtain an immediate response.

1. Personal selling
2. Public relations
3. Direct marketing
4. Sales promotion

✅ Correct Answer: 3

U. S. P.(Unique Selling Proposition) means:

1. A product that can sell
2. A feature similar to that of the competitor´s product/band
3. A feature present only in one product/brand
4. A feature that can not be altered

✅ Correct Answer: 3

Advertising that is usually restricted in size and format and arranged in a group based on the mature of product or service advertised is generally referred to as

1. Display advertising
2. Corporate advertising
3. Classified advertising
4. Corporative advertising

✅ Correct Answer: 3

Single colour used in an advertisement is called, ____

1. Mono colour
2. Single Print
3. Spot Colour
4. Mono Media

✅ Correct Answer: 3

_________ research is used after the advertising has run and seeks to determine how well consumers remember the advertising message and how persuasive it was.

1. Market
2. Strategic
3. Consumer
4. Evaluative

✅ Correct Answer: 4

The advertising messages are ______________ and _____

1. Precise and witty
2. Responsive and Informative
3. Persuasive and Productive
4. Persuasive and Informative

✅ Correct Answer: 4

Advertisements try to discourage young people from using drugs or tobacco or encourage people to adopt safer, healthier lifestyles, are examples of ______________ Ads

1. Institutional Ads
2. Informational Ads
3. Consumer Ads
4. Impressive Ads

✅ Correct Answer: 2

Advertising has its shortcomings illustrated by which of the following?

1. Advertising cannot be as persuasive as a company sales person
2. Advertising is impersonal
3. Advertising can be extremely expensive when using a multimedia approach
4. Advertising can only conduct a one-way communication with the audience

✅ Correct Answer: 2

Rational appeals are those that use factual presentations to appeal to which part of the audience's attitudes?

1. Affective attitudes
2. Cognitive attitudes
3. Cultural attitude
4. All of the above

✅ Correct Answer: 2

The form of advertising in which the purchaser pays only when there are measurable results, is;

1. Performance-based advertising
2. Reality marketing
3. Consumer side advertising
4. Quick response ads

✅ Correct Answer: 1

______ is a form of contextual advertising where specific keywords within the text of a web-page are matched with advertising and/or related information units.

1. Matching ad
2. In-text ad
3. Match key ad
4. Key text ad

✅ Correct Answer: 2

Cool hunters are the marketing professionals who make observations and predictions in changes of,

1. The market
2. The Consumers
3. Advertising trends
4. New or existing cultural trends

✅ Correct Answer: 4

_____ is a specific coordinated advertising effort on behalf of a particular product or service that extends for a specified period of time.

1. Marketing
2. Campaign
3. Public Relation
4. Product placement

✅ Correct Answer: 2

Which is the following statement is false?

1. In choosing media, the advertiser faces both a macro-scheduling and micro-scheduling problem
2. Pulsing calls for advertising for a period, followed by a period with no advertising, followed by a second period of advertising activity
3. Continuity means exposures appear evenly throughout a given period
4. Buyer turnover expresses the rate at which new buyers enter the market

✅ Correct Answer: 2

In the relationship marketing firms focus on ______________ relationships with ______

1. Short term; customers and suppliers
2. Long term; customers and suppliers
3. Short term; customers
4. Long term; customers

✅ Correct Answer: 2

Newsletters, catalogues, and invitations to organisation-sponsored events are most closely associated with the marketing mix activity of:

1. Pricing
2. Distribution
3. Product development
4. Promotion

✅ Correct Answer: 4

____ is an Internet advertisement that consists of a video played like a TV commercial, usually in a pop-up or pop-under advertisement.

1. Video ad
2. Unicast ad
3. Pop-Up Ad
4. Superstitial ad

✅ Correct Answer: 2

What defines PPC (in online arena)?

1. Pay Per Count
2. Per Print Cost
3. Pay Per Click
4. Play Per Click

✅ Correct Answer: 3

The individuals in the print media audience who purchase or subscribe to the publication are called;

1. Primary audience
2. Direct consumers
3. Local audience
4. Visible Audience

✅ Correct Answer: 1

An individual outlet of an advertising medium, such as a certain magazine or a specific broadcast station or program is called,

1. Ad vehicle
2. Ad spot
3. Ad slot
4. Ad outlet

✅ Correct Answer: 1

Define jargon;

1. The deadline given to ad item to publish or broadcast
2. Special words and expressions related to social groups, professions, events etc
3. The reference library of a media organization
4. Special advertising terms

✅ Correct Answer: 2

Introducing new products to existing markets is an example of:

1. Horizontal diversification
2. Concentric diversification
3. Conglomerate diversification
4. Vertical diversification

✅ Correct Answer: 1

Cognitive dissonance occurs in which stage of the buyer decision process model?

1. Need recognition
2. Information search
3. Evaluation of alternatives
4. Post-purchase behavior

✅ Correct Answer: 4

______ are ads that appear while subscribers are surfing online services or Web sites, including banners, pop-up windows, "tickers," and "roadblocks."

1. Online infomercials
2. Online ads
3. Online broadcasts
4. Online bullets

✅ Correct Answer: 2

A ______________ is a promotion strategy that calls for using the sales force and trade promotion to move the product through channels.

1. Blocking strategy
2. Push strategy
3. Pull strategy
4. Integrated strategy

✅ Correct Answer: 2

A company is practicing ______________ if it focuses on sub segments with distinctive traits that may seek a special combination of benefits.

1. Micromarketing
2. Niche marketing
3. Mass marketing
4. Segment marketing

✅ Correct Answer: 2

The total delivery of a media schedule during a specified time period is called,

1. Time Rating
2. Gross Rating Point
3. Average Rating Point
4. Frequency

✅ Correct Answer: 2

The study of human populations in terms of size, density, location, age, gender, race, occupation, and other statistics is called:

1. Geothermy
2. Demography
3. Ethnography
4. Hemos-popography

✅ Correct Answer: 2

When a seller of a product requires that its dealers not handle competitors´ products, the seller´s strategy is called:

1. Multilevel distribution
2. Prohibitive retailing
3. Exclusive dealing
4. Bonded partnering

✅ Correct Answer: 3

The songs or tunes about a product or service that usually carry the ad theme and a message are,

1. Slogans
2. Jingles
3. Beats
4. Themes

✅ Correct Answer: 2

POP is an abbreviation of;

1. Purchase of Product
2. Property of Product
3. Point of Purchase
4. Priority of Purchase

✅ Correct Answer: 3

_____ define(s) the job that advertising must do in the total market program.

1. Advertising objectives
2. Advertising budget
3. Advertising strategy
4. Advertising campaigns

✅ Correct Answer: 1

The following is the functions of advertising, Except;

1. Persuasion
2. Perception
3. Reminder
4. Selling

✅ Correct Answer: 4

In evaluating messages for advertising, telling how the product is better than the competing brands aims at making the ad:

1. Meaningful
2. Distinctive
3. Believable
4. Remembered

✅ Correct Answer: 2

Important people who influence the opinions of others are known as ______

1. Trend setters
2. Opinion leaders
3. Opinion influencers
4. Opinion setters

✅ Correct Answer: 2

A specific coordinated advertising effort on behalf of a particular product or service that extends for a specified period of time

1. Campaign
2. Trial
3. Marketing
4. Commercial

✅ Correct Answer: 1

In planning and obtaining publicity, a frequently used tool is the ______________, which is an announcement regarding changes in the company or the product line.

1. Trade show
2. News release
3. Infomercial
4. Double-page spread

✅ Correct Answer: 2

The most common form of outdoor advertising is

1. Stadium advertising
2. Advertising on taxis
3. Advertising on bus backs
4. Billboard advertising

✅ Correct Answer: 4

Which of the following statements about magazines as an advertising medium is true?

1. Magazines have distinct profiles for well-defined target audiences
2. Some nationally distributed magazines publish regional or metro editions to reduce the'cost of ads and wasted coverage
3. Magazine ads can convey complex information
4. All of these

✅ Correct Answer: 4

_______ are direct response television commercials which generally include a phone number or'website

1. Infomercials
2. Phone-in programmes
3. Advocacy ads
4. Quick response ads

✅ Correct Answer: 1

AdSense is,

1. An advertising agency
2. Set of regulations and standards in advertising
3. Google´s advertising programme to display ads in web pages
4. Awareness programme introduced to give advices about the advertising tendencies to the consumers

✅ Correct Answer: 3

_____ is defined as the percentage of households in a market that are tuned to a particular television show or radio station.

1. Gross rating points
2. Reception rate
3. Target audience reach
4. Rating

✅ Correct Answer: 4

Three common advertising appeals include

1. Objectivity, timeliness and frequency
2. Fear, sex, and humour
3. Guilt, ego and enrichment
4. Possessiveness, pride and social status

✅ Correct Answer: 2

The primary purpose of a pioneering advertisement is to

1. Promote a specific brand's features and benefits
2. Inform the target market
3. Show one brand's strengths relative to those of competitors
4. Reinforce previous knowledge of a product

✅ Correct Answer: 2

Billboard advertising is most effective for ______________ advertising.

1. Pioneering
2. Advocacy
3. Reminder
4. Comparative

✅ Correct Answer: 3