General knowledge(GK)/Advertising MCQ Set 2 Sample Test,Sample questions

adplus-dvertising

Question:
 A specific position in a publication for which an advertiser is granted a permanent franchise is __________
 
 
 
 

1.Grant position

2.Franchise position

3.Lead position

4.Permanent position

Posted Date:-2022-01-03 07:13:29


Question:
 A ______________ is a B2B trading network that links a meticulous seller with its own trading partners

1.Web community

2.Private trading network

3.Virtual network

4.Bitstream

Posted Date:-2022-01-03 07:13:29


Question:
 An advertising that rate that does not include any discounts are _____________
 
 
 
 

1.Maximum rate

2.Neutral rate

3.Flat rate

4.Normal rate

Posted Date:-2022-01-03 07:13:29


Question:
 Communication with various internal and external publics to create a image for a product or corporation is _________
 
 
 
 

1.new advertising

2.marketing mix

3.public relations

4.advertising

Posted Date:-2022-01-03 07:13:29


Question:
 NBC stands for ____________
 
 National Broadcasting Company
 
 

1.National Business Center

2.National Broadcasting Company

3.National Building Code

4.National Benefits Centre

Posted Date:-2022-01-03 07:13:29


Question:
 The Ad Council is ___________

1. the organization sponsored by the advertising industry to create ads for commendable causes

2.a new US government organization formed to regulate advertising on the Internet

3.the name for the daily meetings held by small groups of top executives at most large advertising agencies

4.a self-policing organization funded by the advertising industry to punish unethical advertisers

Posted Date:-2022-01-03 07:13:29


Question:
 The first printed advertisements were single sheets printed on one side that nowadays would be called_________
 
 
 
 

1.Barrages

2.Fliers

3.Flights

4.Brochures

Posted Date:-2022-01-03 07:13:29


Question:
 The period that begins with the early morning news shows and extends to 400 PM is known as_________
 
 
 
 

1.Primetime

2.Fringe time

3.Full time

4.Daytime

Posted Date:-2022-01-03 07:13:29


Question:
 The ____________ that is selected to communicate the product/service to clientele forms the promotional mix
 
 
 
 

1.Marketing

2.Product

3.Promotional budgets

4.Promotional methods

Posted Date:-2022-01-03 07:13:29


Question:
 The_________ team develops the message strategy from the copy platform
 
 
 
 

1.creative

2.editor

3.account planners

4.producers

Posted Date:-2022-01-03 07:13:29


Question:
 What refers to the portion of media exposure done in the home?
 
 
 
 

1.Out of home

2.In home

3.Outdoor

4.Insert

Posted Date:-2022-01-03 07:13:29


Question:
 Which medium is best depends entirely on the advertiser s objectives the creative needs the competitive challenge and the ______
 
 
 
 

1.Budget available

2.Clients choice

3.Agencies choice

4.Creative plans choice

Posted Date:-2022-01-03 07:13:29


Question:
 Which of the following is the first stage of the marketing communications planning process and analysis of four main environmental context in order to shape the detail of the plan?
 Context analysis
 
 

1. Audience

2.Environmental Analysis

3.Media Analysis

4.Analysis

Posted Date:-2022-01-03 07:13:29


Question:
 _________ is the ability to reach prospective customers on a personal and intimate level
 
 
 
 

1.Visuals

2.Economy

3.Intimacy

4.Fractionalization

Posted Date:-2022-01-03 07:13:29


Question:
ABC stands for __________
 
 
 
 African Bureau of circulations

1.Audit Bureau of Circulations

2.Advertising Bureau of Circulations

3.American Bureau of circulations

4.African Bureau of circulations

Posted Date:-2022-01-03 07:13:29


Question:
Advertisements provide consumers with essential information about products and services including _______
 
 
 
 

1.Where to get the product or service

2.The existence of the product or service

3.Where to sell the product or service

4.How much the product or service costs

Posted Date:-2022-01-03 07:13:29


Question:
Advertisers can reach audiences in target geological areas by ____________

 
 
 

1. buying time on local radio stations

2.placing ads in regional issues of national magazines

3.doing all the activities

4.advertising in local newspapers

Posted Date:-2022-01-03 07:13:29


Question:
Advertising agencies were first urbanized for and still serve the purpose of __________

1.Pushing clients to make rapid decisions

2.Mystifying ad purchasing so that clients do not attempt it on their own

3.Simplifying and speeding the purchasing of ads for their clients

4.Increasing the amount of research and decision-making clients need to do

Posted Date:-2022-01-03 07:13:29


Question:
Advertising by a local merchant who sells directly to the customer is ________
 
 
 
 

1.end product advertising

2.national advertising

3.retail advertising

4.direct response advertising

Posted Date:-2022-01-03 07:13:29


Question:
Advertising directly to consumers in newspapers was primarily popularized by ______________
 

 
 

1.The news criers of ancient Greece and Rome

2. USA Today

3.The ads for other religious books that appeared in Gutenbergs Bibles

4.The penny papers of the 1800s

Posted Date:-2022-01-03 07:13:29


Question:
An advertisement appearing on two facing junior pages that occupies only part of each page is ___________
 
 
 
 

1.Control panel

2.Control room

3.Pony sprea

4.Close sprea

Posted Date:-2022-01-03 07:13:29


Question:
An economy that relies on purchases of goods and services and on advertising to create a climate that encourages those purchases has been termed a __________
 
 
 
 

1.consumer culture

2.selling society

3.meritocracy

4.brand-name nation

Posted Date:-2022-01-03 07:13:29


Question:
An ______ is a long-format television commercial typically five minutes or longer
 
 
 
 

1.infotainment

2.entertainment

3.informercial

4.advertorial

Posted Date:-2022-01-03 07:13:29


Question:
Compensation to a salesperson agency et as a percent of their sales is known as_________
 
 
 
 

1.Replication

2.Implication

3.Commission

4.Expansion

Posted Date:-2022-01-03 07:13:29


Question:
Core brand values should be predictable via________
 
 

 

1.Consistent messages

2.Conservative messages

3.Contradictory messages

4.Conflicting messages

Posted Date:-2022-01-03 07:13:29


Question:
Define what is destined by the cognitive stage of consumer advertising?
 
 
 
 

1.Stimulating recognition of advertising

2.Sowing the seeds of a thought and gaining the consumers attention

3.Defining recognition

4.Involves the creating or changing of an attitude

Posted Date:-2022-01-03 07:13:29


Question:
Degree to which a consumer purchases a certain brand without considering alternatives is ____________
 
 
 

1.brand equity

2.brand loyalty

3.brand positioning

4.brand identity

Posted Date:-2022-01-03 07:13:29


Question:
IMC is about?
 
 
 
 

1.Co-ordinated promotional tools

2.Bear for the marketing strategy

3.Harmonized messages

4.A strategically resolute bend of internal and external messages

Posted Date:-2022-01-03 07:13:29


Question:
Letters folders reprints or other material sent through the mails directly to prospective purchases is____________

1.Instant mail advertising

2.retrieve mail advertising

3.Spam

4. Direct mail advertising

Posted Date:-2022-01-03 07:13:29


Question:
Marketing communications is used to achieve one of two principal goals The first concerns the development of brand values What is the other goal?
 
 
 
 

1.Increasing sales

2.Informing about products

3.Changing the behaviour of target audiences

4.Channelling communication tools

Posted Date:-2022-01-03 07:13:29


Question:
Newspaper Advertising Strengths
 
 
 

1.Audience in appropriate mental frame

2.Mass audience coverage

3.Flexibility

4. All the above

Posted Date:-2022-01-03 07:13:29


Question:
Projecting the image of the company by taking up social causes for a long term benefit is done through
 
 
 
 

1.USP

2.CSR

3.TRP

4.DAGMAR

Posted Date:-2022-01-03 07:13:29


Question:
Psychological research has exposed which of the following to advertisers?

1.Advertisers should match media to the level of rational thought people put into particular buying decisions

2.Our emotions and desires can be linked to products to drive sales

3.People lifestyle choices affect their buying habits

4. People knowledge about the product

Posted Date:-2022-01-03 07:13:29


Question:
Television advertising that include a telephone numeral for ordering is an example of__________
 
 

 

1.Direct-response advertising

2.Telemarketing

3. Straight mail

4.Teleconference

Posted Date:-2022-01-03 07:13:29


Question:
The E-commerce domain that involves business action initiated by the consumer and targeted to businesses is known as____________
 
 
 
 

1.Consumer to Consumer

2.Consumer to Business

3.Business to Business

4.Business to Consumer

Posted Date:-2022-01-03 07:13:29


Question:
The key to the success of the typical advertising plan is that it contributes to ___________
 
 
 
 

1.profitability

2.flexibility

3.complexity

4.interoperability

Posted Date:-2022-01-03 07:13:29


Question:
The over all objectives that a company wishes to accomplish through its marketing program is called___________
 
 
 
 

1.new advertising

2.marketing mix

3.promotional mix

4.marketing goals

Posted Date:-2022-01-03 07:13:29


Question:
The participation of two or more sponsors in a single broadcast program where each advertiser pays a
proportionate share of the cost is called____________

1.Sponsorship

2.Co-sponsorship

3.Commercials

4.Slot

Posted Date:-2022-01-03 07:13:29


Question:
The product that reaches maturity and wide-scale acceptance enter the _______stage of advertising
 
 
 
 

1.pioneer

2.competitive

3.retentive

4.relative

Posted Date:-2022-01-03 07:13:29


Question:
The product usefulness is recognized and its superiority over other brands has yet to be established in ______ stage of advertising
 
 

1.pioneer

2.competitive

3.retentive

4.progressive

Posted Date:-2022-01-03 07:13:29


Question:
The segmenting of mass-media audiences into smaller groups because of the diversity of media outlets is ___________ 
 
 
 
 

1.media segmentation

2.audience Segmentation

3.consolidation

4.credit

Posted Date:-2022-01-03 07:13:29


Question:
These are written documents often urbanized by the Account Manager to provide media planners with relevant information necessary to select and buy media suitable to the campaign
 
 
 
 

1.Account Brief

2.Media Brief

3.Creative Brief

4.Client Brief

Posted Date:-2022-01-03 07:13:29


Question:
T_______ is a combination of marketing functions including advertising used to sell a product
 
 
 
 

1.Sales promotion

2.Marketing mix

3.Public relations

4.New advertising

Posted Date:-2022-01-03 07:13:29


Question:
Violations that ethical advertisers strive to avoid comprise which of the following?
 

 

1.Testimonials from unknowledgeable people

2. False statements

3.Misleading and exaggerated claims

4. Avoiding the messages

Posted Date:-2022-01-03 07:13:29


Question:
What are the elite qualities of advertising?
 Consumers view advertised products as standard and legitimate
 Advertising is expressive allowing the dramatization of products
 Advertising can be used to build up a long-term image for a product
 Can reach masses of geographically dispersed buyers at low cost exposure

1.

2.

Posted Date:-2022-01-03 07:13:29


Question:
Which of the following is NOT an area of dependability for people who work in an advertising agency?
 
 
 
 

1.Creativity

2.Printing

3.Buying

4.Research

Posted Date:-2022-01-03 07:13:29


Question:
Which of the following was not referred to as a meaning of IMC?
 
 
 
 

1.Consistent seamlessness

2.Whole egg

3.Orchestration

4.Seamless communication

Posted Date:-2022-01-03 07:13:29


Question:
Which television Network started selling advertising sponsors?
 
 
 
 

1.Du Mont

2.Du Pont

3.BB

4.CNN

Posted Date:-2022-01-03 07:13:29


Question:
____ is used in outdoor advertising to refer to the number of billboards used in one display
 
 
 
 

1.Depth

2.Facing

3.Changing

4.Exposure

Posted Date:-2022-01-03 07:13:29


Question:
_____ allows the prospect to respond directly to the advertiser rather than going through a retailer or other middlemen
 
 
 
 

1.Direct advertising

2.Indirect advertising

3.Instant advertising

4.Mixed response advertising

Posted Date:-2022-01-03 07:13:29


Question:
_____ is the material abounding to the magazine or newspaper to use in the production of the advertisement
 
 
 
 

1.Artwork

2.Dat

3.Copy

4.Text

Posted Date:-2022-01-03 07:13:29


Question:
______ is a preferred position for newspaper advertisement generally following and next to reading matter or top of column next to reading matter
 
 
 
 

1.Equal position

2.Top position

3.Full position

4.Half position

Posted Date:-2022-01-03 07:13:29


Question:
______ is about direct person to person selling or voice to voice or digital to digital communication designed to explain how products services or ideas fit the needs of a prospective customer
 
 
 
 

1.Publicity

2.Public relations

3.Advertising tools

4.Personal selling

Posted Date:-2022-01-03 07:13:29


Question:
______ is the measurements which are based on respondents who either say with assurance that they have looked into a given magazine
 
 
 
 

1.Exposure

2.Lights

3.Depth of fiel

4.Focus

Posted Date:-2022-01-03 07:13:29


Question:
______addresses to manufactures who buy machinery equipments and components needed to produce the goods they sell
 
 
 
 

1.Industrial

2.Trade

3.Professional

4.retail

Posted Date:-2022-01-03 07:13:29


Question:
_______ are large structures located in public places which display advertisements to passing
pedestrians and motorists
 
 
 
 

1.posters

2.billboards

3.display

4.classified

Posted Date:-2022-01-03 07:13:29


Question:
_______ involves targeting specific areas where possible customers are likely to be using public information lists to help identify prospective clients
 
 
 
 

1.Direct mail

2.Community directories

3.Radio

4.Point of sales display

Posted Date:-2022-01-03 07:13:29


Question:
_______ is an array of reach according to the level of frequency delivered to each group
 
 
 
 

1.Frequency perio

2.Frequency distribution

3.Frequency channel

4.Frequency time

Posted Date:-2022-01-03 07:13:29


Question:
_______ means doing what the advertiser and the advertisers peers believe is morally right in a given situation
 
 
 
 

1.Social advertising

2.Ethical advertising

3.Legal advertising

4.Regulatory advertising

Posted Date:-2022-01-03 07:13:29


Question:
_______brings the product to the attention of potential customers
 
 
 
 

1.Marketing

2.Advertisement

3.Distribution

4.Promotion

Posted Date:-2022-01-03 07:13:29


Question:
________ is the encircling term that involves the use of electronic platforms � intranets extranets and the Internet � to conduct a companys business
 
 
 

1.E-procurement

2.E-marketing

3.E-business

4. E-commerce

Posted Date:-2022-01-03 07:13:29


Question:
_________ is a term used to define a medium geographical potential 
 
 
 

1.Transmitter

2.Antenn

3.Mass audience

4.Coverage

Posted Date:-2022-01-03 07:13:29


Question:
_________ is a transit advertising term specifying two displays in each vehicle
 
 
 
 

1.Hoarding

2.Double carding

3.Carding

4.Billboar

Posted Date:-2022-01-03 07:13:29


Question:
_________ is an advertisement in a print medi
  
 
 

1.Exertion

2.Extension

3.Integration

4.Insertion

Posted Date:-2022-01-03 07:13:29


Question:
__________ aims to transform the perception attitude or action of the prospective customer
 
 
 
 

1.Message design

2.Physical design

3.Transformational Advertising

4.Informational advertising

Posted Date:-2022-01-03 07:13:29


Question:
__________ is a reduction from regular rates when advertising contracts to use quantities of advertising
 
 
 
 

1.Discount

2.Allowance

3.Valuation

4.Correction

Posted Date:-2022-01-03 07:13:29


Question:
__________ is networks that connect people within a group to each other and to the company network
 
 
 
 

1.Internets

2.Bitstreams

3.Extranets

4.Intranets

Posted Date:-2022-01-03 07:13:29


Question:
___________ is a kind of advertising run by a local advertiser in conjunction with a national advertiser
  
 
 
 

1.Local advertising

2.Cooperative advertising

3.International advertising

4.National advertising

Posted Date:-2022-01-03 07:13:29


Question:
___________ is about bringing your product/service to the notice of your target market and reminding them or persuading customers to purchase that product/service
 
 
 
 

1.Production

2.Promotion

3.Budget

4.Image

Posted Date:-2022-01-03 07:13:29


Question:
___________ is an extent or degree of consumer awareness of an advertisement within a specific medi
 
 
 
 

1.Impact

2.Alternate

3.Choice

4.Impression

Posted Date:-2022-01-03 07:13:29


Question:
___________ is the outer shell of the advertisement which should be attention-grabbing attractive and interesting to your customers
 
 
 
 

1.Message design

2.Physical design

3.Transformational Advertising

4.Informational advertising

Posted Date:-2022-01-03 07:13:29


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