General knowledge(GK)/Advertising MCQ Set 1 Sample Test,Sample questions

adplus-dvertising

Question:
 A specific period of broadcast commercial time offered for sale by a station or network for sponsorship is ______

1.Usage.

2.Availability

3.Durability

4.Primary availability

Posted Date:-2022-01-03 01:50:39


Question:
 Devon works in the marketing department for a large company, formative the most effective media for the company to advertise in and assisting in the purchase of space or time for ads. Devon’s job is
_______________.

1.media planning.

2. creative direction

3.graphic design.

4.account executive.

Posted Date:-2022-01-03 03:30:46


Question:
 In a periodical advertising, _________ is to run an advertisement within a space which is layer than the advertisement.

1.Folio

2.Flat

3.Float

4.Flow

Posted Date:-2022-01-03 02:57:03


Question:
 Infomercials are designed to solicit a direct response which is ___________ and are, therefore, a form of direct marketing.

1.Specific and experimental

2.Persuasive

3.Advertising

4.Marketing ethics

Posted Date:-2022-01-03 01:28:51


Question:
 Infomercials often look like other types of television shows, including _______________.

1.News shows.

2.Live, audience-participation shows.

3.Reality shows.

4.Talkshows

Posted Date:-2022-01-03 03:20:15


Question:
 Printed matter that runs over the edges of an outdoor board or a page leaving no margin is known as

1.Bleed

2.Solus

3.Broadsheet

4.Classified

Posted Date:-2022-01-02 22:23:48


Question:
 Sales of copies of a publication in quantity to one purchaser to be given free by him is known as_____

1.Enough space.

2.Running space

3.Bulk space

4.Full space.

Posted Date:-2022-01-03 01:57:35


Question:
 The words used in an advertisement is referred to as ___________.

1.Data.

2.Artwork

3.Copy

4.Text

Posted Date:-2022-01-03 02:56:08


Question:
 The words used in an advertisement is referred to as ___________.

1.Data.

2.Artwork

3.Copy

4.Text

Posted Date:-2022-01-03 02:56:11


Question:
 Which was the first- full service ad agency?

1.N.W.Ayer & sons.

2.Dentsu

3.Publicis

4.O&M.

Posted Date:-2022-01-03 03:37:16


Question:
A black and white photographic print of the final artwork used to replicate the advertisement is called _____________.

1.Artwork.

2.Copy

3.Layout

4.Bromide

Posted Date:-2022-01-03 02:53:23


Question:
A corporate unit may provide equipment for a famous sportsperson or sports team in exchange for ____

1.Advertising.

2.Brand

3. Brand management

4. Product placement.

Posted Date:-2022-01-03 01:30:29


Question:
A longer commercial that mixes entertainment along with information in a program like format is known as

1.Advertorial

2.Informercial

3.Space feature

4.Classified

Posted Date:-2022-01-03 01:37:08


Question:
A personal ad is an item or notice conventionally in the ________, similar to a classified ad but personal in life.

1.Defamation.

2.Newspaper

3.Media bias

4.News media

Posted Date:-2022-01-03 01:43:45


Question:
A strap line is a British term used as a less important sentence attached to a ________ name.

1.Product placement

2.Brand

3.Advertising

4.Brand management.

Posted Date:-2022-01-03 01:36:16


Question:
A system of broadcasting television whereby programs are first tuned in by a community antenna and then distributed to individual homes is_

1.Cable TV.

2.CCA

3. CATV.

4.Car card.

Posted Date:-2022-01-03 01:55:16


Question:
A television commercial produced from semi-finished artwork, generally used only for test purposes is ______

1.Cinematic.

2.Systematic

3.Animatic

4.Diplomatic

Posted Date:-2022-01-03 01:45:08


Question:
A _________ is a document the advertiser signs agreeing to stop the objectionable advertising without admitting any wrongdoing.

1.Consent decree. B. . C. . D.

2.Cease and desist order.

3.Contempt decree.

4.Billboard

Posted Date:-2022-01-03 01:52:16


Question:
Advertising can be used to sell _________.

1.products

2.services

3.ideas

4.all the above

Posted Date:-2022-01-03 03:26:29


Question:
Advertising in a directory is ______________.

1.Delivery advertising.

2.Directory advertising.

3.Direct advertising

4.Dynamic advertising

Posted Date:-2022-01-03 02:20:00


Question:
Advertising is affected by ________ forces

1.Economic.

2.Social

3.Technological

4.All the above

Posted Date:-2022-01-03 01:27:24


Question:
An advantage of television ads overprint and radio ads is the ability of television to____________.

1. Linger in consumer’s possession for in-depth and repeated reference.

2.Let consumers hear a product and see it in action.

3. Provide advertisers carefully targeted audiences of as few as a single person.

4.. Let consumers suggest about the product

Posted Date:-2022-01-03 03:23:32


Question:
Any device or word that identifies the origin of the product,the manufacturer details etc is known as

1.trade name

2.brand name

3.trademark

4.identity

Posted Date:-2022-01-03 01:28:04


Question:
A__________ is in charge for selecting media for advertisement assignment on behalf of their customers.

1.Media planner

2.Media buying

3.space seller

4.copywriter

Posted Date:-2022-01-03 01:41:27


Question:
Brand names and identity advertising are methods that advertisers use to persuade consumers to____________.

1.Reach their demographic potential.

2. Satisfy subconscious motivations.

3.Make distinctions among products that are actually very similar

4.Perceive hidden messages

Posted Date:-2022-01-03 03:21:46


Question:
Copywriters are similar to _________.

1. technical editor.

2.technical writer.

3.creative editor.

4.artist

Posted Date:-2022-01-03 03:39:15


Question:
Copywriting is the act of writing copy for the purpose of selling or marketing a _______, business, or idea.

1.price

2.product

3.material

4.concept

Posted Date:-2022-01-03 01:32:14


Question:
Dakota is a graphic designer operational for an advertising agency to develop print advertisements. Which type of service do Dakota provide?

1. Buying

2.Creative

3.Research

4.Promotion

Posted Date:-2022-01-03 03:20:53


Question:
Dividing the market based on age, income, educational qualification,is known as

1. profile

2.census

3.target audience

4.demography

Posted Date:-2022-01-03 01:25:36


Question:
Egyptians used ________ to make sales messages and wall posters.

1.papyrus

2.fabric

3.pine

4.eucalyptus

Posted Date:-2022-01-03 01:58:31


Question:
Handwritten posters in the sixteenth and the seventeenth century which are considered to be the forerunners of advertising are

1.pamphlets

2.siquis

3.billboards

4.brochures

Posted Date:-2022-01-02 22:21:31


Question:
In creating the communications message, what is the term functional to the process of putting the intended message or thought into symbolic form?

1. Developing the response.

2.Eliminating the advertising clutter or ‘noise’

3.Encoding

4.Decoding

Posted Date:-2022-01-03 03:09:47


Question:
In _______, the main advertising media in America were newspapers, magazines, signs on streetcars, and outdoor posters.

1.1925

2.1980

3.1887

4.1856

Posted Date:-2022-01-03 03:33:29


Question:
Mass marketing is otherwise known as

1.Undifferentiated marketing

2.Differentiated Marketing C. D.

3.concentrated marketing

4.customised marketing

Posted Date:-2022-01-03 01:39:25


Question:
Newspapers generally offer a ___________ reproduction quality

1.Mediocre.

2.Higher rates

3. Most advantage

4.Composing

Posted Date:-2022-01-03 03:12:53


Question:
Palmer opened the first American advertising agency at________ in 1850

1.Pennsylvania.

2.Philadelphia

3.San Fransisco

4.Pittsburgh

Posted Date:-2022-01-03 01:24:42


Question:
Placement of advertisements inside or outside transportation vehicles is known as

1.Arieal advertising.

2.Outdoor advertising

3.Transit advertising

4.classifieds

Posted Date:-2022-01-03 01:38:09


Question:
Products and services that have raised ethical concerns for advertisers and of good reputation media in recent years include?

1.Cigarettes.

2.Weight loss systems

3.Fortune tellers

4.Awareness

Posted Date:-2022-01-03 03:27:49


Question:
Series of messages that divide a single idea and theme which make up an integrated marketing communication.is known as

1.Advertising.

2.Advertising research

3.Advertising Campaign

4.Product placement

Posted Date:-2022-01-03 01:34:19


Question:
Sponsorship belongs to the promotional tool to _______

1.Business marketing

2.Marketing

3.Marketing management

4.Advertising

Posted Date:-2022-01-03 01:29:37


Question:
The concept of positioning is given by

1.Rooser Reeves

2.Al Ries and Jack Trout

3.Alex Osborn

4.Philipp Kotler

Posted Date:-2022-01-03 03:24:21


Question:
The first ad agency was set up by____________.

1.Gutenberg

2.Volney palmer.

3.Kuleshov

4.E.S. Porter.

Posted Date:-2022-01-03 03:36:12


Question:
The local ad server was first urbanized and introduced by Net Gravity in January 1996 for delivering online advertising at major publishing sites such as ________ and guide.

1.Google

2.Microsoft

3.YahooI

4. Intel Corporation

Posted Date:-2022-01-03 01:40:31


Question:
The medium on which U.S. advertisers spend the most money each year is________.
.

1.Radio

2.Magazines

3.Newspapers

4.Television

Posted Date:-2022-01-03 03:22:42


Question:
The motive to which an ad is directed, designed to stir a person toward goal the advertiser has set is
known as

1. appeal

2.need

3.demand

4.desire

Posted Date:-2022-01-02 22:20:03


Question:
The movable type printing press was invented by _________.

1.Einstein

2.Gutenberg

3.Kuleshov

4.Edwin.S. Porter.

Posted Date:-2022-01-03 03:35:27


Question:
The problem with implementing many of today’s available security solutions in web advertising are

1.Slower online communication

2.More expensive for the advertiser

3.More cumbersome of users

4. All the above.

Posted Date:-2022-01-03 01:26:26


Question:
The total net audience exposed to prepared periodical, outdoor, television or radio advertising is _______

1.Space accumulation.

2.Agency accumulation.

3.Audience accumulation.

4.Audience composition

Posted Date:-2022-01-03 02:46:49


Question:
The _______________ is the foundation of any advertising or marketing campaign.

1.Research.

2.Target segmentation

3.Creative brief.

4.Media planning.

Posted Date:-2022-01-02 22:22:37


Question:
This is a hierarchy of effects or sequential model used to explain how advertising works:

1.ADD

2.AIDA

3.PESTLE

4.SWOT

Posted Date:-2022-01-03 01:24:01


Question:
Total coverage by television and radio of a given geographic area is ________

1.Blank coverage.

2. Blanket coverage

3.Zero coverage

4. National coverage

Posted Date:-2022-01-03 01:53:17


Question:
Typical ad agency clients contain businesses and ________, non-profit organization and government agency.

1.Corporate law

2.Company

3.Companies law

4.Corporations

Posted Date:-2022-01-02 22:27:42


Question:
what is advertising?

1. publicity

2. sales promotion

3.paid information

4.All the above

Posted Date:-2022-01-02 18:58:36


Question:
What is AIDA?

1.Advertisement, Interest, Demand, Acquire.

2.Advertisement, Interest, Desire, Attention.

3.Advertisement, Interest, Desire, Attention

4.Attention, Interest, Desire, Action

Posted Date:-2022-01-03 02:52:18


Question:
Which is a consumer magazine not classified to a specific audience?

1.Film magazine.

2.General editorial magazine

3.Women magazine.

4.Kids magazine.

Posted Date:-2022-01-03 02:59:33


Question:
Which of the following are agency personnel who undertake investigate to support a campaign?

1.Research Manager

2.Account manager.

3.Media Director.

4.Account planner

Posted Date:-2022-01-03 03:32:07


Question:
Which of the following are agency personnel who undertake investigate to support a campaign?

1.Research Manager

2.Account manager.

3.Media Director.

4.Account planner

Posted Date:-2022-01-03 03:32:14


Question:
Which of these is a possible disadvantage of IMC?

1.Centralization.

2.Communications synergy.

3.Co-ordinated product development

4.Customer focus.

Posted Date:-2022-01-03 03:11:00


Question:
_ agencies specialize in endorsement of brands in the various social media platforms like blogs, social network sites, Q&A sites, discussion forums, micro blogs etc.

1. Social media

2.User-generated contented.

3.Friend Feed

4.Social network service.

Posted Date:-2022-01-03 01:23:13


Question:
_ teams for many years relied a great deal on the income from tobacco advertising, reflected in the sponsorship liveries of the teams.

1.2010 Formula One season

2.Michael Schumacher

3.2009 Formula One season

4.Formula

Posted Date:-2022-01-03 01:33:22


Question:
____ decides on complaints from the general public including government officials, consumer groups, etc., complaints from one advertiser against another.

1.Consumer Complaints Council (CCC).

2.ASCI

3.AAAA

4.CARU

Posted Date:-2022-01-03 01:35:18


Question:
____ is a period of time during which there is no advertising activity.

1.Down link

2.Duplication

3.Hiatus

4.Imprint

Posted Date:-2022-01-03 03:02:29


Question:
____ is an association of the largest advertising agencies throughout the United States, controls agency practices by denying membership to any agency judged unethical.

1.American Association of Advertising Agencies.

2.American Advertising Federation

3. Association of National Advertisers

4.Federal Communications Commission

Posted Date:-2022-01-03 03:01:37


Question:
____ is more commonly used to derive benefit from the associations shaped for a company’s brand or image as a result of the support.

1.Product placement

2.Advertising

3.Sponsorship

4.Brand management

Posted Date:-2022-01-03 01:31:16


Question:
_____ is a very rough rendition of a proposed commercial, composed of images and sounds borrowed from other commercials or broadcast materials

1.Ripomatics.

2.Animatics

3.Graphics

4.Neuropsychology

Posted Date:-2022-01-03 01:42:36


Question:
_____ uses social networking sites, popular sites and industry specific portals to target audience.

1. Online marketing.

2. Guerilla Marketing

3.Viral Marketing

4. Offline marketing.

Posted Date:-2022-01-03 03:38:17


Question:
______ advertising directs to the wholesale or retail merchants or sales agencies through whom the product is sold.

1.Industrial

2.Trade

3.Professional

4.Retail

Posted Date:-2022-01-03 03:42:38


Question:
______describes or presents a product to the public to induce them to buy and support it.

1. Ads.

2.Distribution

3.Marketing

4.Promotion

Posted Date:-2022-01-03 03:34:52


Question:
_______ is a promotion piece consisting of one large sheet of paper, generally printed on one side only.

1.Equal side.

2.Broadside

3.Neutral side

4.Horizontal side

Posted Date:-2022-01-03 01:56:40


Question:
_______ is commercially significant news regarding a product/service, which appears in the commercial media at no cost to the business. It is not considered to be advertising.

1.Publicity.

2.Public relations

3. Advertising tools.

4.Promotion

Posted Date:-2022-01-03 02:55:02


Question:
________ is a combined audience of a combination of media or a campaign in a single medium

1.Net audience.

2.Guaranteed audience

3.Neutral audience

4.Gross audience.

Posted Date:-2022-01-03 03:00:20


Question:
________ is an elaborate booklet, usually bound with a special cover.

1.Leaflet

2.Brochure

3.Pamphlet

4.Hoarding

Posted Date:-2022-01-03 01:54:08


Question:
_________ became the first full service advertising agency.

1.N.W.Ayer & Son

2.FCB Ulka Advertising Ltd

3.Ogilvy & Mather

4.William Taylor

Posted Date:-2022-01-02 22:25:42


Question:
_________ is a regular program sponsored by only one advertiser.

1.Program sponsorship.

2.Franchise

3.Half program.

4. Full program sponsorship.

Posted Date:-2022-01-03 02:58:48


Question:
_________ is the number of people or households who are exposed to a medium.

1.Audience

2.Market

3.Target

4.None the above

Posted Date:-2022-01-03 01:46:50


Question:
_________ is the number of people or households who are exposed to a medium.

1.Audience

2.Market

3.Target

4.None the above

Posted Date:-2022-01-03 01:47:30


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